Power Wheels Magazine A Notch Above
On June 26, 2026, Ford Philippines inaugurated their new Ford Learning Center in Calamba, Laguna, a 1,500-square-meter training facility that houses seven mechanical bays including a dedicated electric vehicle (EV) bay, four classrooms, dedicated Ford showroom, meeting rooms, office spaces, and a cafeteria. The facility will serve as the central hub for technical and non-technical training among Ford dealer personnel nationwide.
The ribbon-cutting ceremony included Customer Service Operations Senior Director Umashankar PK of Ford International Markets Group; Atty. Johnchris Natividad representing Calamba City Mayor Roseller “Ross” Rizal; Ford Philippines President & Managing Director Pedro Simoes; Zoraida Amper, Provincial Director of Tesda Laguna; and Ford Philippines’ Customer Service Division Director Pushparaj Muthusamy.
The new Ford Learning Center replaces the previous 110-square-meter training area in Don Bosco Technical Institute of Makati. It effectively expands Ford’s training capacity and elevates the delivery of training programs and learning modules with state-of-the-art tools, equipment, and globally-aligned processes. With an enhanced training experience for front-line dealership and technical teams, Ford ensures that every customer interaction is seamless, professional, and reassuring, whether it’s purchasing a vehicle, seeking technical support, or contacting customer service.
A comparison between the old training infrastructure and the new Ford Philippines Learning Center was shown during the presentation.
Building the Future of Ford in the Philippines
“The opening of the Learning Center is not just about opening a new building,” said Pedro Simoes, the President & Managing Director of Ford Philippines. “It is about building the future of Ford in the Philippines. It represents our strong commitment to this market – to our customers, our partners, and our people.” He added, “At Ford, we believe that great vehicles are only part of the ownership journey. What truly makes the difference is the experience – how we support, serve, and care for our customers every day.”
Pedro Simoes, Ford Philippines President and Managing Director
After enhancing parts availability and accessibility in 2024 with the opening of the Ford Parts Distribution Center in Laguna, the Learning Center is part of Ford’s commitment to modernize its Philippine customers’ aftersales experience. The 1,500-square-meter facility strengthens dealer personnel upskilling, supports electric vehicle (EV) readiness, and reinforces Ford’s commitment to treating customers like family. “We are confident that this Ford Learning Center can help standardize, elevate, and future-proof our operational capabilities”, stated the new Director of Ford Philippines’ Customer Service Division, Pushparaj “Raj” Muthusamy.
Pushparaj Muthusamy, Ford Philippines’ Customer Service Division Director
Enhancing Technical, Product and Customer-Handling Skills
Muthusamy will be responsible for leading Ford Philippines’ aftersales operations, including enhancing the ownership and aftersales experience, driving service retention through data-driven initiatives, and fostering strong relationships with dealer partners to better serve Ford customers. “As vehicle technologies rapidly evolve – from advanced connectivity to sophisticated safety features and electrified systems – our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills,” he added.
Ford Service Technicians undergoing technical training at the Learning Center’s expansive Mechanical Bay.
The Mechanical Bay is a 451-square-meter workshop area, enabling multiple simultaneous hands-on training sessions.
The bays mirror a working Ford dealer’s and offers a controlled environment for diagnostics, repairs, and certifications on both internal combustion engines (ICE) and electric vehicles (EV).
After the traditional blessing, ribbon-cutting ceremony and speeches, the Ford executives showed the dealer principals and media guests around the facility, which included a 451-square-meter garage with multiple service bays that are equipped with two-post and four-post lifts to enable comprehensive hands-on training across all vehicle types. There’s also a 195-square-meter reception and showroom space, 4 modern classrooms with flexible configuration that can accommodate over 100 participants per session, meeting rooms, 24-seat extension office for employees, and a 72-seat cafeteria.
A training class was ongoing during the media tour of the new Ford PH Learning Center facilities.
It has 4 modern classrooms with flexible configuration and a combined capacity of over 100 participants per session.
The meeting rooms can accommodate participants ranging from 2 to 7 people, supporting coaching, assessments, and small group learning.
The new Learning Center is designed to become a central hub for interaction and knowledge sharing with the goal of improving and modernizing the brand’s aftersales operations, and enhancing the customers’ entire ownership experience. Ford Philippines offers a wide range of services including Online Service Booking, Mobile Service Vehicle, Express Service, Service Price Calculator, and Pickup and Delivery. The Ford Philippines Learning Center is located inside the Alogis Compound along Maharlika Highway (AH26) in Calamba City, Laguna.
The 72-seat cafeteria is designed as a central hub for interaction and knowledge sharing.
Reception and showroom space can accommodate a vehicle display to allow product trainings and walk-around areas for dealer sales personnel and service advisors.
