If consumers want to see conventional marketing – Nissan Asia & Oceania cautions: do not watch their newest brand campaign or go to their new brand website – launched today in Australia, Thailand and Philippines. As Nissan Asia & Oceania catapults into a new brand positioning across the region, themed under ‘Dare the impossible, until it’s not’, the brand reveals ...

After the successful launch of the Ecooter E1+, E2L and E2R electric scooters models in August 2019, Sobeler Corporation continued to gather the feedback of satisfied customers and prospective buyers about their electric scooter offerings. The company noted that the 2.5 kilowatt E2L (shown above) generated more sales among riders because of its dual battery capability and sub-P100k price of ...

During a virtual digital launch held last August 25, 2020, Maxus Philippines introduced their compact multi-purpose vehicle (MPV), the Maxus G50 that is designed to take MPVs “To The Max”. The G50 epitomizes the “do-it-all” attitude of MPVs and is infused with 124 years of Maxus heritage, global expertise and experience in light commercial vehicles (LCVs). As the MPV that ...

Toyota Motor Philippines (TMP) commemorated its 32nd anniversary this August and marked another milestone by introducing the very first hybrid crossover vehicle in its lineup, the new Toyota Corolla Cross. This stylish urban compact sport utility vehicle (SUV) combines Toyota’s signature quality, durability, and reliability with style and functionality and comes in two variants – the gasoline-powered continuously variable transmission ...

Ford Philippines is set to conquer new territories, including the local SUV market, as it launched today the all-new Ford Territory. Engineered and designed by Ford Motor Company, this new compact sport utility vehicle (SUV) combines a sleek and stylish look, impressive performance, and smart and safe technologies that offers a new driving experience to young professionals and starting families. ...

In 1985, Jeep offered a pickup truck based on their Cherokee sport utility vehicle (SUV) called the Jeep Commanche. The tough-as-nails Jeep truck came with a choice of rear wheel (RWD) and four-wheel drive (4WD) models and a choice of six-foot or seven-foot cargo bed lengths. The truck found a lot of enthusiastic fans and willing buyers but unfortunately, it ...

How do you launch a new automotive product when there is a government ban on public gatherings to avoid the contagion of the deadly Corona virus? How do you set the standards for the New Normal? How do you disseminate the much needed information to your media partners and eventually, to your customers? Sojitz G Auto Philippines (SGAP), the Philippine ...

When one thinks of Jeep, the Wrangler always comes to mind. Dating back to 1941, Jeep has always been built tough for the off-road adventure. The Jeep Wrangler, being the most known Jeep model there is, has honed the brand to being the ultimate 4×4 capable vehicle today. But in this day and age, you don’t need to be an ...

Through the first-ever “New Normal” virtual online vehicle launch in the country, Ford Philippines introduced the new Ford Everest Sport on May 21, 2020 via Zoom. The online vehicle launch gathered around a hundred participants including members of the local motoring media, Ford dealer principals, and officers of Ford Philippines, headed by their President and Managing Director, PK Umashankar. “The ...

Last March 11-12, Nissan Philippines Inc. (NPI) was planning to take members of the local motoring media, including yours truly, to a ride-and-drive experience at the Clark International Speedway (CIS) and around the former American airbase in Pampanga to introduce the 2020 Nissan 370Z two-seat sports car into the market. The official launch was supposed to be this April but ...