Power Wheels Magazine A Notch Above

Using a digital conference platform from their head office in Yokohama, Japan, Nissan Motor Co., Ltd. (NML) unveiled a four-year “transformation plan” to achieve sustainable growth, financial stability and profitability by the end of fiscal year 2023. The plan was designed to shift Nissan’s strategy from its past focus on inflated expansion to its new focus on cost-rationalization and business ...

How do you launch a new automotive product when there is a government ban on public gatherings to avoid the contagion of the deadly Corona virus? How do you set the standards for the New Normal? How do you disseminate the much needed information to your media partners and eventually, to your customers? Sojitz G Auto Philippines (SGAP), the Philippine ...

In 1951, Harley Earl, the head of General Motors’ Styling Section convinced his bosses at GM to build an all-American two-seat sports car. As avid fan of sporting cars, Earl observed that soldiers returning after serving overseas following World War II were bringing home small European sports cars. Earl’s Special Projects crew began working on the new car under the ...

Buick, the “gentleman’s car” division of General Motors, was an unlikely source of some of America’s finest muscle cars. In 1965, they joined the muscle car fray by shoehorning a 400-cubic-inch V8 into their mid-sized Skylark model and called it the “Grand Sport”. In 1968, with the introduction of the new GM A-Body line-up, they shortened the name of their ...

From 1945 to 1947, Ferdinand Anton Ernst Porsche had the difficult task of steering the small fledging company founded by his father, Dr. Ing. Ferdinand Porsche, who was imprisoned by the Allied forces on December 15, 1945 for alleged war crimes. At the same time, Ferry, as the younger Porsche was known, was working on a new two-seat sports car ...

What is it about the Sixties that some people find so groovy? Besides the outrageous parties, psychedelic clothing, and the phenomenal growth of rock and roll, the ’60s were also the era of iconic automobiles. In our modest collection of scale model cars, I found three miniature sports cars that were born in the late 1960’s and eventually became icons ...

We hope that most of you, our dear readers, opted to stay safe by staying home despite the easing of the government lock down measures. Even with the implementation of the Modified Enhanced Community Quarantine (M-ECQ) in Metro Manila and the General Community Quarantine (GCQ) in some provinces, we hope most of you opt to remain home unless it’s absolutely ...

The Kawasaki Ninja ZX-10R debuted in 2004 as a compact, short wheelbase liter bike with a high power-to-weight ratio and handling that can rival a 600cc sport bike. After a successful three-year run, the ZX-10R underwent a drastic aesthetic change in 2008, and then underwent a major mechanical and styling overhaul in 2011. In 2013, Tom Sykes became the first ...

It’s not often that I get to test drive a prototype vehicle before it is introduced into the Philippine market. The two times I had the chance to do so was in 2002-2003 when I helped evaluate and promote the Yamaha Nouvo and Mio, and in 2005-2006 when I rode the to-be-introduced Yamaha Sniper 135, which I rode for almost ...

When one thinks of Jeep, the Wrangler always comes to mind. Dating back to 1941, Jeep has always been built tough for the off-road adventure. The Jeep Wrangler, being the most known Jeep model there is, has honed the brand to being the ultimate 4×4 capable vehicle today. But in this day and age, you don’t need to be an ...