MINI Philippines launched their first virtual showroom that allows customers to learn about the MINI models they love the most from the comfort and safety of their homes. Even through digital interactions, customers can experience the same excitement and vibrancy they have come to expect from the brand.
“The MINI Online Showroom plays a significant role in how we engage with, and support, our customers and dealer partners”, said Willy Q. Tee Ten, President of MINI Philippines and the Autohub Group of Companies. “It brings them closer together while reducing the threat of infection to zero. It is our responsibility to protect our valued clients and employees, and we will continue to study and evolve our business processes based on current needs and requirements. Now more than ever, MINI will continue to lead the way by showcasing its pioneering nature – the ability to delight its fans regardless of the situation. We are truly excited to embark on this journey with our customers and we look forward to discussing all things MINI at their convenience.”
The new MINI Philippines microsite https://secure.mini.com.ph/mini-online-showroom/ is now live and features detailed information on the inventory currently available, including the Conduction Sticker ending digit of available vehicles. The MINI Garage has a total of 42 vehicles now on sale at discounted prices until June 30, 2020. Customers can book online with a few clicks, chat with a sales executive for more information, or even refer a friend (https://bit.ly/MINIReferral1). A test drive can also be arranged through the portal. According to Tee Ten, their ultimate vision is to open an “easy payment gateway” for customers to place their down payments. The company expects the functionality to be activated by mid-July.
As for physical showrooms, MINI has opened its facilities in Alabang and Pampanga with operating hours from 9 a.m. to 6 p.m. The MINI Cebu facility in Mandaue is closed while a MINI pop-up store on N. Escario St. corner Tojong St. in Kamputhaw, Cebu City will open soon. A permanent showroom on Cebu Veterans Drive, Nivel Hills in Lahug is under construction and is expected to welcome clients by the 2nd quarter of 2021. The Bonifacio Global City facility is also slated to open that time.
Customers are encouraged to schedule ahead before heading to MINI facilities. Sales appointments may be made through (0917) 622-8900 or firstname.lastname@example.org. Book a test drive on https://bit.ly/MINITestDrive1; brochures are available through https://bit.ly/MINIBrochure. Aftersales customers may use Autohub Mobile App or arrange through https://bit.ly/MINIServiceOnlineAppointment. They may also contact (0917) 622-8600, or email@example.com.
MINI Philippines is enforcing strict health and safety protocols that are compliant with Department of Health (DOH) guidelines.
- Contactless body temperature scanning will be done before entry and access will be granted only to those with readings of 37.3°C and below.
- As mandated by the DOH, everyone will be required to wear face masks.
- Alcohol disinfectant dispensers are at key locations of the showroom and service areas for customers and staff to sanitize regularly.
- The showroom (including displays), service areas, test drive units, customer units under repair, and units for delivery are sanitized regularly.
- All staff have been trained to observe proper personal hygiene and to maintain adequate physical distance from their customers at all times.
Follow MINI Philippines on social media: Facebook (@MINI.Philippines), and Instagram (@miniphilippines).