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The New Face of the SUV Family: the Audi Q8


Audi Q8 Dragon orange

With the elegance of a four-door luxury coupé,  the practical versatility of a large SUV, richly equipped and tough enough for off-road duty, it is a confident companion for business and leisure; That is what is what the Audi Q8 radiates.

 Versatile, sporty, elegant: the exterior design

The Audi Q8 exudes sporty dynamics and upscale prestige like no other SUV from the brand with the four rings. With the imposing single frame in octagonal design, the Audi Q8 is the new face of the SUV family. The brawny radiator grille stands upright and, together with the spoiler that has been drawn toward the front and the large, highly contoured air inlets, emphasizes the self-confident look.

Strong contours and athletically tight surfaces convey a feeling of power, sophistication and the special dynamics of the permanent all-wheel drive. The spoiler, wheel arch trims, door trim strips and diffuser are in a contrasting color, to further emphasize the off-road look. Standard LED headlights illuminate the road, with HD Matrix LED technology. Here both the three-dimensional signature of the daytime running lights and the taillights have a digital character.

Sporty driving experience and new mild hybrid technology

Audi is quattro and quattro is Audi – of course this applies in particular to the Q8, the top SUV of the brand. The purely mechanical center differential transfers the forces to the front axle and rear axle at a ratio of 40:60 as standard. Audi offers the adaptive air suspension with controlled damping as an option, with either comfort or sport setup. It adjusts the ride height depending on the driving situation and the driver’s preference by as much as 90 millimeters.

Mild hybrid 48 volt drivetrain

The new Audi Q8 is a powerful, yet efficient 3.0 TFSI producing 335 hp. All drive systems are particularly efficient thanks to the new mild hybrid technology (MHEV). The 48-volt primary electrical system incorporates two important technology modules: a lithium-ion battery and a belt alternator starter. During braking, it can recover up to 12 kW of power and feed it back into the battery. The MHEV technology enables long coasting phases with the engine deactivated and a start-stop range that begins at 22 km/h.

Clarity is the new premium: the interior


Easy-to-understand symbols stand for the digital precision from Audi and for the high level of integration of architecture and operation. The central element is the top MMI touch response display. With the MMI touch response operating concept of the new Audi Q8, nearly every function can be accessed via two large displays. Operation is swift and simple: A tactile and acoustic click confirms when a finger activates a function. In addition to all this, the natural language voice control turns the Audi Q8 into an intelligent dialog partner. Drivers can word their commands freely.

The instruments are shown in the fully digital Audi virtual cockpit. Its high-resolution 12.3-inch display can be switched between two views via the multi-function steering wheel. The Audi Q8 is top-notch with respect to sound with the Bang & Olufsen Advanced Sound System. It delivers fascinating 3D sound with height information to all five seats. The music unfolds exactly how it was recorded in the concert hall. Whether parking, in the city or on long journeys – the Audi Q8 supports its driver in many situations with the 360 degree cameras.