BSB Junrose Puts Genuine Brembo Brakes in Focus at Manila Auto Salon 2026

BSB Junrose Corporation, an official Philippine partner of Italian braking-systems brand Brembo, highlighted genuine brake components and trusted sourcing during a media briefing at Manila Auto Salon 2026. The event runs from November 13 to 15 at the SMX Convention Center Manila.

The briefing featured Brembo products for cars and motorcycles, as well as practical tips for checking authenticity. BSB Junrose emphasized that reliable sourcing is especially important for brakes, since product quality can affect vehicle performance and road safety.

“For safety-critical components like brakes, the source matters,” said Ian Bangayan, president of BSB Junrose Corporation. “As an official partner, our company upholds the responsibility of ensuring all Brembo products supplied through BSB Junrose and our hundreds of authorized dealers across the country are genuine and of optimum quality. That’s why we continuously encourage local motorists to buy only through these authorized channels.”

Growing demand for replacement parts

A 2023 Philippine automotive aftermarket report by the U.S. International Trade Administration (ITA) noted that vehicles in the Philippines have an average lifespan of 15 years or more. Combined with challenging road conditions, this contributes to sustained demand for maintenance services and replacement parts.

As vehicles age, components wear down, making regular inspections and timely replacement increasingly important. Braking systems require particular attention because they play a crucial role in vehicle control and road safety.

This demand also underscores the importance of sourcing reliable replacement components. For motorists maintaining older vehicles, buying genuine parts from trusted suppliers can help reduce the risk of counterfeit or substandard products.

How motorists can check Brembo products

During the briefing, Bangayan cited unusually low prices as one potential warning sign when buying brake components.

“Counterfeit products usually come with suspiciously lower price tags than original items. Markdowns of up to half the price, or even more, can indicate the inferior quality of fake products,” Bangayan said. “Users of counterfeit products end up incurring greater costs for repairs.”

Bangayan said Brembo products distributed through BSB Junrose and its partner resellers carry the company’s QS (Quality Systems) seal, an additional identification measure within its distribution network. He added that the products are sourced directly from Brembo’s global manufacturing facilities.

Other potential warning signs include tampered packaging, a missing Brembo hologram where applicable, mismatched product codes, and part numbers that cannot be verified through Brembo’s official online catalogue.

Bangayan also said Brembo is studying the rollout of QR code-based authentication, integrated with the Brembo app, across different product ranges as part of its efforts to strengthen verification and protect customers from counterfeit products.

Beyond checking for signs of counterfeiting, Bangayan emphasized the importance of buying through authorized distribution channels. These channels can provide genuine Brembo components, product assistance, warranty coverage, and after-sales support.

Confidence in every journey

For BSB Junrose, the message at Manila Auto Salon 2026 goes beyond choosing quality brake components. It is about helping motorists make informed decisions that support safer journeys for themselves, their passengers, and other road users.

“Your family deserves the best. Your ride deserves the best. And every journey deserves Brembo,” Bangayan said.