Power Wheels Magazine A Notch Above
As Southeast Asia’s passion for motorsport, fashion, and street culture continues to surge, PUMA has reached a significant milestone with the unveiling of its latest PUMA x McLaren Racing Collection in Jakarta, Indonesia. This event marked a key moment in a global reveal of the McLaren Mastercard Formula 1 Team’s 2026 livery (MCL40), positioning Jakarta alongside iconic cities like Las Vegas, London, and Bahrain as one of only four cities worldwide to host this prestigious launch.
The highlight of the event was an immersive installation, on public display until February 15, that positioned Jakarta as Southeast Asia’s representative city for unveiling the McLaren Mastercard Formula 1 Team’s 2026 MCL40 livery. This showcase underscores the region’s growing influence within the global motorsport and lifestyle scenes, blending innovation with cultural vibrancy.
In conjunction with the car’s reveal, PUMA introduced its PUMA x McLaren Collection in its signature papaya hue. Inspired by McLaren Racing’s rich legacy, the collection reimagines decades of speed, innovation, and performance into contemporary silhouettes designed for fans who live and breathe motorsport culture. Featuring bold visual elements, refined detailing, and everyday wearability, the collection allows supporters to express their passion through fashion, seamlessly blending sport and streetwear.
Complementing this is the PUMA x McLaren Racing Replica Collection, which mirrors the official apparel worn by McLaren drivers and team members. This range offers fans an authentic connection to the team, capturing the look and feel of race-day gear and allowing supporters to feel closer to the thrill of the track.
Jakarta, celebrated as a vibrant cultural and creative hub, perfectly embodies Southeast Asia’s diversity and dynamism. By blending fashion, lifestyle, and motorsport, the event created a shared viewing experience of the MCL40 livery reveal, bringing a global Formula 1 moment closer to local fans and communities.
Prominent Filipino actress and style icon Julia Barretto represented PUMA Philippines at the Jakarta unveiling. She was joined by influential content creators and fashion tastemakers, including F1 enthusiasts like Derick Lauchengco, Chenee Jimenez, Andie Syyap, Ruth Jimenez, and Miccolo Solis. Their strong presence across social media, streetwear, and youth culture helped resonate the excitement of Formula 1 with the next generation.
Beyond the collection launch, this activation demonstrates how the PUMA x McLaren partnership bridges global motorsport with local culture, reinforcing PUMA’s commitment to creating immersive brand experiences that truly connect with Southeast Asian audiences.
The latest PUMA x McLaren Racing Lifestyle and Racing Replica Collections are now available at select PUMA stores, official retailers, and online at puma.com and mclarenstore.com. Stay updated with the latest news by visiting PUMA Philippines’ official website and following their social media channels on Facebook, Instagram, and TikTok.