Power Wheels Magazine A Notch Above
Mitsubishi Motors Philippines Corporation (MMPC) warmly welcomes the issuance of the Electric Vehicle Incentive Strategy (EVIS) Executive Order, a pivotal step in accelerating vehicle electrification, bolstering local automotive manufacturing, and driving sustainable growth in the Philippine automotive industry.
Aligned with this national vision, MMPC will actively participate in the program through Mitsubishi Motors Corporation’s PHP 7-billion investment to locally produce hybrid electric vehicles (HEVs) in the Philippines.
“We at Mitsubishi Motors Philippines are proud to support the EVIS Executive Order, which marks a significant milestone in advancing vehicle electrification and strengthening our industry,” said Noriaki Hirakata, Chairman of Mitsubishi Motors Philippines Corporation. “Backed by Mitsubishi Motors Corporation’s PHP 7-billion investment, we are committed to supporting the government’s goals by producing hybrid electric vehicles locally, thereby enhancing the country’s manufacturing capabilities and global competitiveness.”
Mitsubishi Motors has long been a pioneer in electrified vehicle development, continuously innovating to deliver environmentally friendly solutions without compromising quality, reliability, durability, or safety. Our extensive global experience in electrification guides our efforts to provide practical, sustainable mobility options tailored to markets worldwide.
“With decades of expertise in electrification, Mitsubishi Motors remains dedicated to delivering innovative mobility solutions that meet the highest standards of quality and safety,” Hirakata added. “Our rich history in developing electrified vehicle technologies positions us well to support the Philippines’ transition toward cleaner transportation.”
The upcoming local production of hybrid electric vehicles signifies a new chapter in MMPC’s enduring partnership with the Philippines. It will expand local manufacturing capabilities, foster growth across the automotive supply chain, and contribute meaningfully to the nation’s sustainability objectives.
“Through this strategic investment, we aim to create greater value for the Philippine economy, support environmental sustainability, generate diverse opportunities within the automotive ecosystem, and drive the continued growth of our local vehicle manufacturing industry,” Hirakata emphasized.
Since establishing operations in the Philippines in 1963, MMPC has remained committed to investing in local talent, supporting employment, and advancing the country’s automotive sector. The company pledges to continue collaborating with the government, industry stakeholders, and communities to foster sustainable mobility and reinforce the Philippines’ position as a competitive automotive manufacturing hub.