Power Wheels Magazine A Notch Above
GAC MOTOR Emzoom: Dominating the Market with a Triple Triumph
Astara-led GAC MOTOR Philippines proudly announces the arrival of the Emzoom Touring, a model that elevates the Emzoom lineup with enhanced style and performance. This launch coincides with the Emzoom achieving significant recognition, including being named No. 1 in the 2024 China Automobile Quality rankings. These accolades highlight GAC MOTOR’s commitment to delivering high-quality vehicles that meet and exceed customer expectations. Additionally, in June 2024, the Emzoom earned a prestigious 5-Star ASEAN NCAP Safety Rating, underscoring its exceptional safety features and providing drivers and passengers with added peace of mind.
Introducing the New Emzoom Touring
The Emzoom Touring is an upgraded version of the Emzoom GB variant, featuring a sportier design. This includes the addition of the R-Style Body Kit, center-mounted dual exhaust pipes, and a distinctive Touring badge. The new Emzoom Touring closely mirrors the premium aesthetics of the top-tier R-Style variant, offering a dynamic and refined look. Notably, despite these enhancements, the Emzoom Touring is priced the same as the current Emzoom GB, at Php 1,098,000.
Under the hood, the Emzoom Touring boasts a 1.5 TGDI engine paired with a 7-speed wet dual clutch transmission (7WDCT), delivering an impressive 174 horsepower and 270 Nm of torque. The interior is designed for comfort and convenience, featuring a leather steering wheel, a 10.25″ multifunctional touchscreen display with Apple CarPlay and Android integration, leather seats, second-row air conditioning vents, and a rear USB port.
The Emzoom Touring is also equipped with advanced features such as Cruise Control, a Rear View Camera, Passive Entry Passive Start, Tire Pressure Monitoring System (TPMS), Hill-Start Hold Control, Hill Descent Control, and an Electronic Parking Brake with Auto-hold, ensuring a safe and enjoyable driving experience
The Emzoom Touring is available in the following colors:
| BODY COLOR | INTERIOR |
|---|---|
| Graphene Grey, Moonlight Grey,
Ivory White, and Superstar Silver |
Blue and Black |
Retail of the Emzoom Touring starts today, 19 August 2024. As with all GAC Motor vehicles, the Emzoom Touring comes with an after sales warranty for the first five (5) years or 150,000 kilometers, whichever comes first.
“GAC MOTOR Philippines is giving Filipinos more reasons to love the all-star Emzoom subcompact crossover with the introduction of the Emzoom Touring, which replaces the Emzoom GB. We are all fired up to present this refreshed new offering in the Emzoom line, and very proud and happy that GAC MOTOR’s drive for innovations in mobility are fully realized and enjoyed by our customers with this vehicle,” stated Franz Decloedt, Brand Head of GAC Motor Philippines, Astara Philippines.
The GAC Emzoom line continues to be celebrated in every market where it is sold. In the Philippines, the Emzoom vehicle line celebrated a significant milestone in June 2024, after reaching the 1,500-units sold mark by the eve of its anniversary launch on June 30, 2023.
GAC Emzoom is No. 1 in 2024 China Automobile Quality rankings1
The Emzoom’s popularity is also complemented with a proven mark of excellence, as it ranked No. 1 overall in the 2024 China Automobile Quality Ranking for the first half of 2024. This ranking for compact SUVs was conducted by aqsiqauto.com, an official website under China’s State Administration for Market Regulation. The prestigious ranking evaluated various models across 5 dimensions: defect complaints, defect risks, reliability, safety, and environmental performance.
The quality ranking is derived from the China Automobile Quality Network’s extensive data platform and takes into account environmental performance, in alignment with the Guidelines for Safety Risk Assessment and Risk Control of Automobile Products and the Guidelines for Judging Serious Safety Performance of Household Automobile Products, both issued and enforced by the State Administration for Market Regulation and the National Standardization Administration.
GAC Emzoom achieves 5-Star ASEAN NCAP Rating2
The Emzoom also passed with flying colors in the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). The GAC Emzoom is the first model under the GAC MOTOR marque to undergo ASEAN NCAP assessment, and achieved an overall score of 88.39 points, earning the vehicle a 5-Star ASEAN NCAP rating in all the assessment categories. These include the Adult Occupant Protection (AOP), Child Occupant Protection (COP), Safety Assist (SA), and Motorcyclist Safety (MS).
Aggressive Dealer Network Expansion
The brand is gunning for a total of 38 dealer outlets by year-end, and recently opened dealerships in Bacolod and Iloilo City in Western Visayas, General Santos City in Mindanao, Marilao in Bulacan, San Fernando in Pampanga, Santa Rosa in Laguna, and Sumulong Highway in Cainta. More establishments are set to open this year in BGC, Congressional Avenue, Fairview, Kawit, Mindanao Avenue, Sucat, Tacloban, Valenzuela City, and Zamboanga.
Customers are invited to visit their nearest GAC dealership or explore the official GAC MOTOR Philippines website at www.gacmotorph.com and follow on Facebook and Instagram at facebook.com/gacmotorph and instagram.com/gacmotorph/ to discover more about the brand’s exceptional offerings.
The GAC Emzoom line continues to be celebrated in every market where it is sold. In the Philippines, the Emzoom vehicle line celebrated a significant milestone in June 2024, after reaching the 1,500-units sold mark by the eve of its anniversary launch on June 30, 2023.
GAC Emzoom is No. 1 in 2024 China Automobile Quality rankings1
The Emzoom’s popularity is also complemented with a proven mark of excellence, as it ranked No. 1 overall in the 2024 China Automobile Quality Ranking for the first half of 2024. This ranking for compact SUVs was conducted by aqsiqauto.com, an official website under China’s State Administration for Market Regulation. The prestigious ranking evaluated various models across 5 dimensions: defect complaints, defect risks, reliability, safety, and environmental performance.
The quality ranking is derived from the China Automobile Quality Network’s extensive data platform and takes into account environmental performance, in alignment with the Guidelines for Safety Risk Assessment and Risk Control of Automobile Products and the Guidelines for Judging Serious Safety Performance of Household Automobile Products, both issued and enforced by the State Administration for Market Regulation and the National Standardization Administration.
GAC Emzoom achieves 5-Star ASEAN NCAP Rating2
The Emzoom also passed with flying colors in the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). The GAC Emzoom is the first model under the GAC MOTOR marque to undergo ASEAN NCAP assessment, and achieved an overall score of 88.39 points, earning the vehicle a 5-Star ASEAN NCAP rating in all the assessment categories. These include the Adult Occupant Protection (AOP), Child Occupant Protection (COP), Safety Assist (SA), and Motorcyclist Safety (MS).
Aggressive Dealer Network Expansion
The brand is gunning for a total of 38 dealer outlets by year-end, and recently opened dealerships in Bacolod and Iloilo City in Western Visayas, General Santos City in Mindanao, Marilao in Bulacan, San Fernando in Pampanga, Santa Rosa in Laguna, and Sumulong Highway in Cainta. More establishments are set to open this year in BGC, Congressional Avenue, Fairview, Kawit, Mindanao Avenue, Sucat, Tacloban, Valenzuela City, and Zamboanga.
Customers are invited to visit their nearest GAC dealership or explore the official GAC MOTOR Philippines website at www.gacmotorph.com and follow on Facebook and Instagram at facebook.com/gacmotorph and instagram.com/gacmotorph/ to discover more about the brand’s exceptional offerings.