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GAC Recognized as 2026 Breakthrough Automotive Brand in Kantar Philippines’ BrandZ Report

 

GAC Philippines has been officially recognized as the “2026 Breakthrough Brand – Automotive” in Kantar’s 2026 BrandZ Spotlight on Philippine Brands report.

GAC joins a prestigious roster of industry leaders honored across key consumer categories, including Banking, Health Supplements, Communication Providers, General Retailers, and Beers. This year’s Philippine accolades highlight excellence in retail and service sectors, with GAC and Toyota being the recognized automotive brands. GAC received the distinguished “2026 Breakthrough Brand – Automotive” award.

According to Kantar Philippines data, electrified vehicles (xEVs) made up 15.3% of new vehicle sales in the first half of 2026, as recorded by the Chamber of Automotive Manufacturers of the Philippines and the Truck Manufacturers Association (CAMPI-TMA). Additionally, a consumer survey conducted by Kantar Philippines in April 2026 revealed that 74% of respondents are open to purchasing an EV. As the market transitions into this new energy era, GAC is positioning itself as a trusted choice for Filipino families, offering reliable quality, advanced electrification technology, and a comprehensive product lineup.

GAC Philippines recognition was primarily driven by its strong consumer connection, clear brand differentiation, market relevance, and future growth potential. This milestone signifies the brand’s expanding presence across the nation.

The annual Kantar BrandZ report is globally recognized as a leading system for brand equity research. It combines verified financial data with extensive consumer insights, serving as the gold standard for brand valuation. This particular recognition celebrates achievements within the Philippines. Rankings are objectively determined using Kantar’s Meaningful, Different, and Salient (MDS) framework, which assesses how well a brand meets consumer needs, stands out from competitors, and impacts the market.

Calvin Cheng, General Manager of GAC Philippines, stated, “Being named the 2026 Breakthrough Brand – Automotive reflects our rapid growth in the market and our commitment to empowering Filipinos with cutting-edge mobility technology through our new energy lineup.

In early 2026, GAC Philippines restructured into a wholly-owned local subsidiary under GAC International. Guided by the “ONE GAC” philosophy, which unites GAC MOTOR, AION, and HYPTEC under a single brand, this centralized approach has streamlined sales operations, enhanced aftersales support, and improved dealer coordination nationwide.

With manufacturing expertise built over more than two decades through collaborations with Toyota and Honda, and a growing focus on electrification and intelligent mobility, GAC combines proven craftsmanship with next-generation technology. Where Craft Meets Technology.

GAC Philippines supports its owners through a nationwide network of 30 dealerships, a dedicated parts warehouse, two years of free roadside assistance, and tailored warranty coverage. ICE models (GS4, GS3 EMZOOM, EMKOO, GS8, EMPOW, M6 Pro, GN6, and M8) come with a 5-year or 150,000 km warranty. EV models (AION Y, Hyptec HT, AION UT, AION V, and AION ES) feature an 8-year or 160,000 km basic warranty, plus an 8-year or 200,000 km plan for the traction battery and electric drive, up to the specified milestone. PHEV and HEV models (GS4 Max, E8, GN8, and GS8) offer a 5-year or 150,000 km basic warranty, along with an 8-year or 150,000 km policy covering the power battery, driving motor, and motor control unit.

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