Power Wheels Magazine A Notch Above
If you haven’t heard of Denza yet, don’t fret. This Chinese premium car brand was introduced into the Philippine market in February 2026 with the launch of the Denza D9 premium passenger van followed by the Denza B5 premium midsize SUV and the Denza B8 premium full-size SUV in March. And if you don’t know yet, Denza is to BYD as Lexus is to Toyota. Thus, Denza is the premium car brand of BYD.
The curved façade of the building features an extensive glass frontage that shows the impressive showroom inside and the premium vehicles on display.
ACMobility, the automotive arm of the mighty Ayala Corporation, built two Denza dealerships – one in Alabang and the other in Cebu. We visited the Denza Alabang dealership and we were amazed with how it epitomizes the premium lifestyle that the Denza brand wants to impart on its customers. We also spoke with Redentor “Jun” Cajayon, Jr., the General Manager of Denza Alabang and Denza Cebu to get to know the ethos behind the brand and the image that it wants to project.
Denza Alabang General Manager Redentor “Jun” Cajayon, Jr., (rightmost in blue suit) during the inauguration of the dealership.
Denza Alabang GM Jun Cajayon took time out to give us a tour of the premium dealership.
Building with a Good Foundation
Denza Alabang is located at the corner of Alabang-Zapote Road and Investment Drive in Ayala Alabang, Muntinlupa, in the building that was once occupied by Honda Cars Alabang. After the Ayala group divested their shares in Honda Cars Philippines to focus on BYD’s New Energy Vehicles (NEVs), they also let go of most of their Honda Cars dealerships. AC Mobility repurposed the one in Alabang into their flagship Denza dealership.
Denza Alabang is located at the corner of Alabang-Zapote Road and Investment Drive in Ayala Alabang, Muntinlupa City.
Denza Alabang is currently the premium brand’s largest dealership in the country with a total land area of 5,410 square meters. The curved façade of the building features an extensive glass frontage that allows passers-by to glance at impressive showroom and the premium vehicles on display. The showroom floor can accommodate more than eight premium vehicles with a lot of space in between to better appreciate the displays.
Upon entering Denza Alabang, there’s a classy Denza D9 premium PHEV/DM-i MPV at the front and center when we arrived.
Looking to the right, there’s a Denza B8 premium full-size PHEV/DMO SUV placed in an appropriate display area simulating rough terrain that’s illuminated by a circular light arrangement that gives a “halo” effect.
To the left of the entrance is another spacious display area with a Denza B5 premium midsize PHEV/DMO SUV and a large interactive screen behind it.
With its Zen-like uncluttered layout, Denza Alabang imparts a feeling of premium luxury and prestige.
Premium Customer Treatment
The showroom provides a feeling of premium luxury and prestige with its Zen-like uncluttered and spacious layout. There are several plush customer lounges, including an enclosed VIP lounge for private transactions. There’s a merchandise display section where customers can choose from several exclusive Denza premium items while a separate bar serves cold drinks, hot coffee, and premium snacks.
The showroom has more than enough space to accommodate other Denza premium models that GM Cajayon teased will be coming soon.
There is a dedicated VIP Lounge inside the showroom where private transactions and small gatherings can be accommodated.
There’s plenty of space inside the VIP Lounge for a small party or a private gathering.
The waiting area / customer lounge is likewise spacious, comfortable and welcoming.
A dedicated bar/refreshment kiosk serves only premium drinks and snacks such as Evian mineral water or Perrier sparkling water.
Adjacent to the spacious customer lounge, there are two Delivery Rooms that caught our attention. Upon entering one of the Delivery Room, we were amazed to find another lounge where the Denza sales executive can brief the customer about his/her newly-purchased premium vehicle. The customer can comfortably sign the requisite documents at the Delivery Room, and receive complimentary drinks and exclusive Denza merchandize during the process.
The two doors marked “Delivery” adjacent to the waiting area/customer lounge piqued our interest.
Our curiosity compelled us to enter one of the “Delivery” doors…
… and we were amazed to find another lounge where the customer can feel comfortable while being briefed about his/her new premium vehicle during delivery.
Another door leads to an enclosed area where the Denza premium vehicle awaits its new owner. We wished we were taking delivery of this brand-new Emerald Green Denza B8.
Long Term Commitment to Customer Care
GM Jun Cajayon proudly stated that each delivery comes with an expensive orchid to symbolize the long-term relationship between Denza and the customer. “The orchid universally symbolizes love, luxury, beauty, strength, and refinement,” explained Cajayon. “Across history, these exotic blooms have represented extreme wealth and rare status during Victorian times, and noble virtue and integrity in Chinese culture, which we promote with Denza as a premium brand.”
Aside from the Owner’s Manual, the vehicle’s documents, and the requisite briefing, each delivery comes with complimentary drinks and snacks, umbrella, and an expensive orchid that symbolizes the long-term relationship between Denza and its customers.
Although we only got a media test drive Denza D9 premium MPV, we were still given the requisite briefing by the Denza Alabang Service Advisor similar to the turn-over briefing that they give their customers. We felt so privileged!
When the Denza premium vehicle is due for its periodic maintenance service (PMS), which is free for the first three years of ownership, Denza Alabang has 12 service bays equipped with EV charging infrastructure to support electric vehicle owners. The Denza Alabang service advisors have their own individual glass cubicles that imparts a feeling of importance for every customer when their premium vehicle comes in for service.
The Service entrance of Denza Alabang is located on the right side of the building on Investment Drive.
The Service Reception entrance of Denza Alabang is equally impressive with large automatic glass doors, a bright and clean vibe, and indivdual glass cubicles for each Service Advisor.
There are five glass cubicles for the highly-trained Service Advisors…
… with each one fully-equipped to handle the service needs of each customer’s Denza premium vehicle.
Denza Alabang has several specialized service bays to handle PMS and all technical, body repair and cosmetic services for the various Denza premium models.
Premium Dealerships for a Premium Brand
Aside from Denza Alabang, Denza Philippines is committed to serving their discerning customers with three other flagship dealerships in the country with Denza Makati, Denza Greenhills, and Denza Cebu, which GM Jun Cajayon also manages. “Like Alabang, Denza Cebu embodies the luxury ethos of ACMobility Premium Dealership, Inc.,” stated Cajayon. “Located at A. Soriano Avenue in the North Reclamation Area, Cebu City, Denza Cebu is designed promote the premium EV lifestyle in the Visayas region.”
Located at A. Soriano Avenue in the North Reclamation Area, Cebu City, Denza Cebu, which is under AC Mobility Premium Dealership, Inc. as Denza Alalabang, is designed promote the premium EV lifestyle in the Visayas region.
Liu Xueliang, Vice President of BYD Company Limited and General Manager of BYD Asia-Pacific Sales Division, emphasized Denza’s role in the local electrified mobility. “Denza represents a new standard of premium mobility, where advanced technology enhances comfort, innovation is seamless, and sustainability meets performance,” stated Xueliang. “Every detail of each Denza premium vehicle is designed to provide a refined and effortless driving experience,” he further said.
Liu Xueliang, Vice President of BYD Company Limited and General Manager of BYD Asia-Pacific Sales Division, gave a sneak preview of the Denza Z9 GT premium sports coupe during the launch of the Denza D9 premium MPV.
To experience the Denza premium NEVs, visit Denza Alabang along Alabang-Zapote Road corner Investment Drive, Ayala Alabang, Muntinlupa City. Denza Alabang is open Monday to Friday from 8:00 AM to 7:00 PM, Saturday from 8:00 AM to 6:00 PM, and Sunday from 9:00 AM to 5:00 PM.
