Power Wheels Magazine A Notch Above
Amaron Philippines, the distributor of the popular Amaron automotive and motorcycle battery brand in the country, has once again signed up television host, lifestyle columnist, triathlete, and environmentalist Paolo Abrera as their brand ambassador and celebrity endorser. This is the fourth year of the collaboration between Amaron Philippines and Abrera.
Aside from being an avid motorcyclist and car enthusiast, Abrera is a practitioner of multi-disciplinary creative arts. He is the Creative Director of Tripleshot Media Inc,, creating English-language non-fiction lifestyle and entertainment content for free-TV, cable, and web channels. He has stints as a commercials director, television content producer, and broadcaster anchoring NewsWatch Plus on RPTV and Aliw Channel 23, among other hosting gigs.
Amaron batteries are manufactured by Amara Raja Energy & Mobility (formerly Amara Raja Batteries) from India. Known in the Philippine market for their long-lasting silver alloy, zero-maintenance technology, and distinctive green battery casing, Amaron offers several automotive and motorcycle batteries in various sizes and capacities, including deep cycle batteries, which designed to be regularly deeply discharged using most of its capacity, and their new and improved Amaron Onyx, which features their Dura Frame Technology all-new advanced stamped battery grid.
During a sumptuous luncheon held at the Grand House in San Juan City, Amaron Philippines General Manager Leonard Ho, who oversees local brand expansion, dealerships, and marketing campaigns, led the signing ceremony relaunching Abrera as the Amaron brand endorser. Also present during the ceremony were Mrs. Ivy Ho, the wife of GM Ho; Sales & Marketing Head Mac Brian Kaw; and the dynamic duo of Osie and Tess of Amaron Philippines’ Sales & Marketing Department.
