Power Wheels Magazine A Notch Above
BAIC Philippines continues to solidify its position in the local automotive industry with the grand opening of BAIC Quezon Avenue by Wheels Inc., bringing the brand’s premium SUV and electrified vehicle lineup closer to motorists in the heart of Metro Manila.
Strategically situated along Quezon Avenue, one of Quezon City’s premier commercial and lifestyle districts, the new dealership exemplifies BAIC Philippines’ commitment to expanding accessibility, elevating customer experience, and building a robust nationwide dealership network under the UAAGI Auto Group.
From left, Mr. Frederick Teng (Wheels VP for Sales and Marketing), Mr. Albern Teng (Wheels SAVP for Sales & Marketing), Mrs. Bernadette Goh-Sy (Wheels SAVP for Sales & Marketing), Mr. Gordon Teng, (Wheels Chairman), Mr. Timothy Sytin (BAIC Brand Head), Mr. Josh Sytin (UAAGI Executive Director) , Mr Antionio Teng (Wheels Sr. Vice President & Treasurer), Ms. Cherry May De Los Santos (BAIC Marketing Director)
The inauguration was a momentous occasion, attended by key executives from UAAGI and Wheels Inc., symbolizing a partnership rooted in innovation, growth, and customer-centric mobility solutions. Joining the celebration were Wheels Inc. leadership, led by Chairman Mr. Gordon Teng, along with senior executives and department heads from the sales, service, parts, customer care, and CRM divisions.
During the event, BAIC Quezon Avenue unveiled its latest lineup of modern SUVs and electrified vehicles, now available to Filipino customers. The showcased models include the BAIC B30e Dune, BAIC B40e Pro Trailmaster rEV, BAIC B40 Pro Trailmaster, and BAIC B60e Beaumont. These vehicles embody BAIC’s evolving focus on intelligent mobility, refined comfort, and adventure-ready capabilities—offering versatile options suited for urban lifestyles and off-road exploration alike.
Mr. Timothy Sytin, BAIC Brand Head
In his remarks, Mr. Timothy Sytin, BAIC Brand Head, highlighted the significance of the partnership with Wheels Inc., emphasizing the dealer group’s reputation for excellence and professionalism in the local automotive landscape.
“The Wheels Group is one of the most prominent and respected dealer networks in the country,” Sytin said. “Your name has long been associated with quality, integrity, and a high standard of business conduct. That reputation is earned through years of dedication and doing things the right way.”
He also underscored the strategic importance of Wheels Inc.’s investment in BAIC, noting that it sends a powerful message to the market and reinforces the brand’s growth trajectory.
“Choosing to bring BAIC to Quezon Avenue is a significant move that signals confidence in our brand and our vision for the future. It shows that BAIC is building something worth believing in,” Sytin stated.
Addressing the Teng family directly, Sytin expressed appreciation for their professionalism and shared core values.
Mr. Frederick Teng (Wheels VP for Sales and Marketing)