Power Wheels Magazine A Notch Above
The all-new Suzuki Fronx Hybrid was officially launch on September 12, 2025 as part of the year-long 50th Anniversary celebration of Suzuki Philippines, Inc. (SPH). The launch event, which was held at the Lakehall at Nena’s Sanctuary inside the picturesque Sta. Elena Golf & Country Club in Sta. Rosa, Laguna, not only showcased Suzuki’s all-new 5-door compact crossover sport utility vehicle (SUV), but also introduced the updated 2026 Suzuki XL7 Hybrid Black Edition 5-door 3-row 7-seat multi-purpose vehicle (MPV).
Suzuki Auto Philippines officially launched the all-new Suzuki Fronx Hybrid compact SUV.
The all-new Suzuki Fronx Hybrid is the first Suzuki automobile equipped with Suzuki Safety Support, which is the brand’s version of ADAS (advanced driving assistance system). The system incorporates electronic technologies that use multiple sensors, cameras, and radar to improve vehicle safety and driving comfort by assisting drivers with tasks like parking, detecting hazards, and preventing accidents by using adaptive cruise control, lane departure warning, blind-spot detection, automatic emergency braking, and the like.
Suzuki Safety Support offers a complement of advanced driving assistance systems.
The model name “Fronx”, which is pronounced as “fronks”, is an ingenious combination of the first four letters of the word “FRONtier” and the letter “X”, which is often used as a shortcut for the word “crossover”. With its chiseled good looks and “Vibe Different” motto, the Suzuki Fronx is being marketed globally as a “new-genre city SUV like no other” that is designed to “leave a mark like never before”.
The Fronx Hybrid’s Suzuki Safety Support advanced driving assistance system proved its mettle during the media test drive to Bataan held on September 4-5, 2025.
SPH President Koichiro Hirao, in his opening remarks said, “For five decades, Suzuki has been part of the Filipino journey – through our motorcycles, automobiles, and marine engines. Guided by our ONE SUZUKI vision, we bring these three businesses together to provide complete mobility solutions. Today, we add another exciting chapter with the launch of the All-New Suzuki Fronx.” The SPH President also thanked Suzuki’s network and partners, stating, “These achievements are made possible through the trust of our customers, the dedication of our dealer network, and the unwavering support of our media partners and bank partners who help us bring Suzuki closer to more Filipinos.”
SPH President Koichiro Hirao spearheaded the launch event and spoke about Suzuki’s connection to the Filipinos.
Special guest Takashi Yokoyama, Chief Engineer of the Fronx, shared the story and passion behind the creation of the Fronx. Inspired by the strength and elegance of a thoroughbred horse, the design blends coupe-inspired sophistication with SUV ruggedness. “The Fronx is not only a stylish coupe SUV, but also one that provides the comfort to bring smiles to everyone who rides in it. With ‘strength and beauty’ as our theme, we created a vehicle that shines both in the city and in nature,” Yokoyama explained.
Fronx Chief Engineer Takashi Yokoyama talked about the design principles behind the all-new compact SUV.
This all-new Suzuki compact SUV is available in four (4) variants:
The Fronx GL AT is powered by a K15B 1.5-liter inline 4-cylinder engine paired with a 4-speed automatic transmission and is priced at P1,059,000.
The Fronx GLX AT Hybrid is a mild hybrid electric vehicle (MHEV) featuring SHVS (Smart Hybrid Vehicle by Suzuki) that includes a K15C 1.5-liter inline 4-cylinder engine equipped with ISG (integrated starter generator) and 12-volt lithium-ion battery, and paired with a 6-speed automatic transmission and is priced at P1,219,000.
The Fronx GLX AT Hybrid Two-tone adds a black roof finish to the GLX AT Hybrid variant and is priced at P1,229,000.
The Fronx SGX AT Hybrid Two-tone is the top-of-the-line variant that adds the Suzuki Safety Support system and black-finish wheels to the GLX AT Hybrid Two-tone and is priced at P1,299,000.
The top-of-the-line Suzuki Fronx SGX AT Hybrid Two-tone comes with the Suzuki Safety Support advanced driving assistance system.
SPH also released the prices of the two (2) updated Suzuki XL7 Hybrid Black Edition MPV variants:
The XL7 GLX AT Hybrid Black Edition is priced at P1,259,000 while the XL7 GLX AT Hybrid Black Edition Two-tone retails at P1,269,000.
SPH also introduced the updated Suzuki XL7 Hybrid Black Edition.
Norihide Takei, Director and General Manager of Suzuki Philippines Automobile Division, proudly announced the nationwide availability of both models and Suzuki’s strong sales performance, “From January to August 2025, Suzuki Philippines sold a total of 14,519 units, reflecting a 10% growth compared to last year, outpacing the industry which declined slightly. We are very confident that, with your continued support, the Fronx and the XL7 Hybrid Black Edition will follow this success story and win the hearts of even more Filipino families.”
SPH Director and Suzuki Automobile Division General Manager Norihide Takei was visibly proud of the 10% YTD growth and the #3 ranking of Suzuki in the country.
SPH Managing Director & Treasurer Norminio “Boying” Mojica leads the ceremonial toast during the launch of the Fronx.
During the celebratory toast, Norminio “Boying” Mojica, Managing Director of Suzuki Philippines, commended the collaboration and support of Suzuki’s partners, “This launch is not only about introducing new vehicles but also about celebrating our enduring partnership with media, banks, and dealers who share our mission. Together, we will continue to open doors to endless possibilities for every Filipino family.”
SPH Finance & Admin Division GM Catherine Magtibay, Managing Director & Treasurer Norminio Mojica, President Koichiro Hirao, Chief Engineer Takashi Yokoyama of Suzuki Motor Corporation Product Planning Automobile Line B&C Segment Division, SPH Director and Automobile Division GM Norihide Takei, and After-Sales Service and Marine Division GM Yukio Sato pose with the all-new Fronx.
Lakehall inside the Sta, Elena Golf & Country Club provided a picturesque location for the launch of the Fronx.
Achieving 10% growth from January to August 2025 and becoming the #3 best-selling car brand in the country, Suzuki Auto Philippines continues to connect further with Filipino families across the nation. Suzuki’s reputation for fuel efficiency and reliability is further enhanced as it has now become the leader in mild-hybrid compact vehicles.
Visit any of 72 Suzuki dealerships nationwide or log on to https://auto.suzuki.com.ph/ to schedule a test drive of the all-new Suzuki Fronx Hybrid and the updated Suzuki XL7 Hybrid.
Attendees were given the privilege to test drive the all-new Fronx around the country club.