Petromax Enterprise Launches Alfa Romeo Junior Hybrid, Announces Partnership with Radical Motorsports Philippines

Since 1910, Anonima Lombarda Fabbrica Automobili (A.L.F.A.) has strategically crafted a legacy of exhilarating performance, unbridled passion and stylish design. This year, Alfa Romeo (as this Italian powerhouse carmaker is more popularly known), is embarking on its first gasoline-electric hybrid vehicle in 115 years.

On August 19, 2025, Petromax Enterprise, the exclusive Philippine distributor of Alfa Romeo and Abarth performance vehicles, launched the new Alfa Romeo Junior Hybrid. Petromax Enterprise President & CEO Allen Ong unveiled the new hybrid compact SUV at the Alfa Romeo-Abarth Petromax Cars showroom along C5 (E. Rodriguez) Avenue in Quezon City. “The Junior Hybrid is expected to boost the sales of Alfa Romeo globally,” he said. “This model aims to make the brand more accessible to the loyal Alfisti, or Alfa Romeo enthusiasts here in the country.”

Italian Compact SUV

Alfa Romeo designed the Junior Hybrid as a powerful yet docile crossover/compact SUV that offers sporty handling and comfortable ride. The 5-door compact SUV body exudes a design language that is unmistakably Alfa Romeo and an overall styling that is unmistakably Italian. The ergonomic cockpit is sporty, the interior spacious, and the overall layout thoughtful with a 415-liter cargo space behind the 60/40 split rear seats.

The Ibrida (Italian for “Hybrid”) is powered by a 1.2-liter 3-cylinder gasoline engine paired to a 48-volt mild hybrid system, which includes a 21kW electric motor that is integrated into the 6-speed dual-clutch automatic transmission (DCT). The racing and sports car heritage of Alfa Romeo is ingrained into the Junior Hybrid as it promises impeccable driving dynamics, unparalleled road handling and exciting performance. Priced at P3.15 Million, Petromax offers the first 10 units at an introductory price of P2.85 Million. “However, 5 units have already been reserved,” announced Ong. “Deliveries are expected by the fourth quarter of the year.”

Racing Partnership

Allen Ong revealed another exciting development for his dealership. “Petromax Cars is proud to announce that we’ve entered into a partnership with Radical Motorsports Philippines,” he stated along with Mike Consenheim, the President of Radical Cars Philippines. “Petromax Cars can help maintain, service or repair Radical race cars between racing seasons.” Radical Cars Philippines Marketing Director Enrique Hormillo later spoke about the features of their race cars and the advantages of partnering with Petromax Enterprise.

“The Radical Racing Series is the most accessible circuit racing series that anyone with a passion for motorsports can get into,” explained Hormillo. “After graduating from karting, racing in a Radical offers the same excitement as racing in an open-wheel Formula Junior or Formula 3.” A Radical SR1 race car decked in Seaoil Radical Racing Series livery was prominently displayed at the Aftersales Service area of Petromax Cars. Prices for the Radical SR1 race car start at around P6 Million and figure an expense of around P700,000 per racing season.

For more information about the Alfa Romeo Junior Hybrid, please visit the Petromax Alfa Romeo-Abarth showroom along C5 (E. Rodriguez) Avenue, Bagumbayan, Quezon City, or call 7006 2038, or log on to https://alfaromeo.ph/ . For information about Radical Motorsports, please log on to https://radicalmotorsport.com/drive/dealers/radical-philippines