Mitsubishi Motors Philippines Corporation (MMPC) proudly announces that the Mitsubishi Triton has been awarded Best Design in the Standard Pick-Up Truck Category at the 2024-2025 Auto Focus Media’s Choice Awards (AFMCA). This prestigious recognition underscores the Triton’s bold and athletic design, making it an ideal companion for any journey.
Organized annually by Sunshine TV since 2008, AFMCA aims to honor outstanding automotive brands and their vehicles. A select panel of respected motoring media professionals and journalists determines the winners, ensuring credibility and industry expertise in the selection process.
Since its launch in the Philippines a year ago, the Mitsubishi Triton has continued to set the benchmark for style and durability in the highly competitive pick-up truck market. Its combination of rugged capability and cutting-edge design has made it a game-changer, appealing to both urban drivers and off-road enthusiasts.
A Design That Commands Attention
The Triton’s aggressive front fascia, longer overall length, and wider stance exude a commanding presence on the road. Featuring Mitsubishi Motors’ iconic Dynamic Shield Design, sleek projector headlights, and distinctive Daytime Running Lights (DRL), the Triton enhances both visibility and confidence behind the wheel.
Its signature T-shaped taillamps ensure high visibility from a distance, while design elements like the sturdy armor, athletic sports bar, and 18-inch alloy wheels reinforce its robust nature. These features are meticulously crafted not only for aesthetics but also for functionality and reliability, empowering drivers to take on any challenge with confidence.
A Testament to Mitsubishi’s Excellence
MMPC President & CEO Ritsu Imaeda expressed his gratitude upon receiving the award: “We are truly honored to receive the Auto Focus Media’s Choice Award for Best Design in the Pick-Up Category. This recognition reaffirms the Mitsubishi Triton’s status as the ideal pick-up truck for city driving, work, and adventure—thanks to its perfect blend of cutting-edge design, functionality, and performance.”
The Mitsubishi Triton continues to push the boundaries of the pick-up truck segment, offering a winning combination of bold exterior styling, a refined interior, advanced safety features, and exceptional driving comfort. This award further strengthens Mitsubishi’s commitment to producing vehicles that excel in both form and function.
With this recent achievement, MMPC looks forward to expanding its presence in the Philippine automotive market and continuing to deliver products that exceed customer expectations.