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Universo Ferrari: A Unique Opportunity To Discover The Brand From Maranello

Universo Ferrari opened its doors on September 2, 2019 in Maranello, Italy. This is the first exhibition dedicated to the world of Ferrari in the brand’s historic location with a series of exclusive tours being held throughout the month of September. A long-awaited event for customers, fans and Ferrari enthusiasts alike, the exhibition will take place on the Fiorano race circuit, in a large structure where the various activities that render Ferrari so unique are represented in all their glory. An unprecedented exhibition itinerary offers visitors a fully immersive experience, enabling them to gain a close-up of a legend and universal symbol that is among the strongest brands in the world.

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The itinerary begins with the overriding passion of Ferrari’s founder, Enzo Ferrari, – racing – where the whole company originated from. At the center of a large hall, visitors come face to face with the SF90, the single-seat race car currently being used in the Formula 1 Championship series. The SF90 represents Scuderia Ferrari, the most successful Formula 1 team ever, which is celebrating its 90th anniversary this year.

In the adjacent room, visitors tap into the history of the brand through one of its most fascinating stories. The “Ferrari Classiche” is the famous workshop where Ferrari models are transformed into automotive icons by experts who restore and maintain these cars to perfection. The undisputed star of this illustrious room is the 1962 Ferrari 250 GTO, one of the marque’s most famous sports cars and coveted by many collectors.

A 250 GTO is the star of the space dedicated to the Ferrari Classiche workshop that makes Ferrari models into car icons

Owning a Ferrari goes far beyond the value and beauty of the car itself – it marks entry into a special community. This community is explored in the next room, which is divided into two spaces that illustrate two sides of the same passion. The first of these – dedicated to the Ferrari lifestyle – is highlighted by the presence of a 2016 LaFerrari Aperta, popular among customers whose driving pleasure is intrinsically linked to the unique and exclusive journeys they can embark upon in their cars. The second area – dedicated to the spirit of competition – features a 2017 FXX-K Evo for those whose focus is on maximum performance. Thus, the exhibition delves into the countless events and programs originating from these two sides of Ferrari customers – GT lifestyle and Corse Clienti & Competizioni GT.

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Closed-wheel championship is another important element within the Universo Ferrari. The trophy won this year by Ferrari at the 24 Hours of Le Mans takes center stage alongside a Ferrari 488 GTE. Exceptionally, as the crowning glory of the exhibition, the entire Ferrari range will be on display to be enjoyed by the general public. In 2019, this collection is richer and more complete than ever before. The SF90 Stradale is the very latest model in this stunning line-up, the first series-production hybrid supercar in the history of Ferrari.

The public will have the opportunity to view the entire Ferrari range. The latest model is the SF90 Stradale

Lastly, the 2018 Ferrari Monza SP1 and SP2 models close the exhibition. These cars are the forefathers of Icona, a new limited-production special series that bridges the past and the future of the brand. They both appear on a dedicated platform overlooking the Fiorano circuit, where throughout the month, visitors will witness different models as they are taken on test drives and laps around the track.

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These are just a few examples of the excitement and emotions that await visitors, making any visit to this special exhibition totally unique, and not just for the Maranello-based manufacturer’s customers. Indeed, the doors of Universo Ferrari will be open to fans and enthusiasts on the weekends of September 21-22 and September 28-29. Exclusive tours have to be booked (subject to availability) on the Ferrari Museums website www.musei.ferrari.com