Power Wheels Magazine A Notch Above
Suzuki Philippines Incorporated proudly continues its expansion across Mindanao with the grand opening of the Suzuki Tandag Bykewheel 3S Shop—the first dealership of its kind in Surigao del Sur. This milestone marks another significant step in the company’s ongoing mission to bring the exceptional Suzuki Sales, Service, and Spare Parts (3S) experience closer to riders and communities throughout the region. By establishing accessible and reliable outlets, Suzuki reaffirms its commitment to delivering quality motorcycles and dependable aftersales support where it’s needed most.
A Modern Facility Designed for Customer Convenience
The new dealership boasts a spacious 221-square-meter showroom, thoughtfully designed to offer customers a comprehensive and enjoyable experience. Visitors can explore Suzuki’s diverse lineup of motorcycles, while the dedicated service and operational areas ensure seamless maintenance, genuine spare parts availability, and efficient customer care—all under one roof. This integrated approach guarantees riders a complete, reliable ownership journey from purchase to after-sales support.
Celebrating Community and Progress
The grand opening event was a vibrant celebration of progress and community spirit, featuring a series of engaging activities. The ceremony was attended by prominent leaders, including Suzuki Philippines’ Mr. Yukio Sato (General Manager, After Sales Division), Mr. Daigo Morikawa (Assistant to the Motorcycle Sales and Marketing Division Head), Mr. Cyril Aguadera (Motorcycle Marketing Department Head), and Regional Sales Manager for Mindanao, Mr. Dave Obrial. From Rhean Group of Companies, Engr. Edgar T. Lao (CEO and General Manager), Mrs. Jeanne B. Lao (Executive Vice President for Finance), and Jireh Jeanne L. Ang (Vice President for Operations of Rhean’s Motorcycle Division) also graced the event.
A meaningful blessing ceremony, officiated by a local pastor, symbolized prosperity and success for the new dealership. The event was further festive with a traditional shower of coins and candies, adding a cultural touch of goodwill and celebration.
Showcasing Innovation and Adventure
Suzuki underscored its dedication to delivering a seamless customer experience through this new dealership. The event featured the formal awarding of the 3S Shop certification and the introduction of the dedicated dealership staff.
Adding excitement to the occasion was the launch of the highly anticipated Suzuki V-STROM 160 and DR160 models—highlighting Suzuki’s focus on versatility and adventure riding. Attendees enjoyed technical presentations, product videos, and engaging discussions that offered a deeper understanding of these remarkable bikes. An interactive Q&A segment further enriched the experience, allowing participants to explore the features and capabilities firsthand.
The celebration culminated in a ceremonial toast and the symbolic release of motorcycle units, complemented by afternoon festivities including a live band performance, a motor show, contests, and a free service campaign for select customers.
A Vision for the Future
In his message, Mr. Morikawa emphasized that the Tandag 3S Shop represents more than just expansion—it embodies Suzuki’s ongoing commitment to connect more riders in Mindanao with the brand they trust. He highlighted the strategic partnership with Rhean Cycle Mart, a trusted name known for its credibility in parts and service, ensuring customers receive reliable support throughout their ownership journey.
Given Tandag’s rugged coastal terrain and scenic landscapes, Suzuki’s new models—especially the V-STROM 160 and DR160—are perfectly suited for local riding conditions. Built for durability, versatility, and real-world adventure, these bikes cater to riders who value the journey as much as the destination. Alongside these new models, Suzuki’s well-loved lineup—including the Raider Series, GIXXER, Burgman Street, and Access scooters- remains available to meet a wide range of mobility needs, reinforcing Suzuki’s promise to be “By Your Side” from city streets to off-road trails.
Looking Ahead
The establishment of the Suzuki Tandag Bykewheel 3S Shop reflects Suzuki Philippines’ strategic efforts to strengthen its dealership network and reach more provincial communities. Through its collaboration with Bykewheel Inc., a reputable dealer under the Rhean Group, Suzuki aims to deliver not only top-quality products but also a dependable, customer-centric experience for riders across Surigao del Sur and neighboring areas.
Conveniently located at Purok Million, San Agustin Sur, Tandag City, the dealership is now open to serve and welcome motorcycle enthusiasts. Interested customers can visit the showroom or contact 0970-729-7796 for inquiries.
With this new addition, Suzuki Philippines reaffirms its commitment to bringing innovative, reliable mobility solutions closer to Filipino communities—living up to its promise of being “By Your Side,” always.