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See, Hear, Smell and Feel the Benchmark of Luxury: The New Mercedes-Benz S-Class (W223)

Auto Nation Group, Inc. (ANG), the official importer and distributor of Mercedes-Benz vehicles in the country, has officially unveiled the new Mercedes-Benz S-Class (W223) during a virtual launch held at the official Facebook and YouTube page of Mercedes-Benz Philippines.

The seventh-generation premium luxury sedan is shaping the next generation of contemporary and individual mobility with innovations that focus on people. With its latest innovations, the new S-Class is more thoughtful to its passengers. More in tune with its driver and everyone inside the car, more protective of those within or even near its elegant presence.

“The new S-Class has undergone the most extensive refinement process in the history of Mercedes-Benz”, says Frankie Ang, Chief Operating Officer at Auto Nation Group, Inc. “The brand did to the new S-Class what it does best – putting the customers in the center. It can now be experienced with all the senses – seeing, feeling, hearing, and smelling – while offering impressive innovations in the areas of driver assistance, protection, and interaction.”

Modern Luxury in its Most Desirable Form

Mercedes-Benz has always presented their Sonderklasse or S-Class as a design icon. From the previous generations to the current model, the Mercedes-Benz S-Class is a testament of timeless elegance and sophistication.

The dimensions have grown – with a long bonnet, short overhang, long wheelbase, flowing C-Pillar and balanced rear overhang, the new S-Class is designed as a classical sedan with perfect proportions. Through the long wheelbase and AMG Design line, it helps underscore the expressive character of the car highlighted by a 21-inch multi-spoke AMG wheels. The front section is also notable with the gleaming star standing proud above the radiator grille. This new exterior defines the brand’s distinct design philosophy of “sensual purity” in its most modern form.

Innovations Galore

The face of the new S-Class highlights the way forward in the dark with its innovative Digital Light Headlights with its new “three-dot design”. These headlights represent one of the amazing innovations with more than one million pixels per headlamp that provides optimal lighting for every situation while driving. Thus, further enhances the safety and visibility for you and others on the road.

The seamless door handles are a completely new development. The doors will automatically extend when you approach the car and retracts when the doors are locked.

To leave a lasting impression, the rear of the new S-Class features a tail end that is highlighted by the new two-piece horizontal taillamps with a pleasing 3D-like display, sequential indicator lamps, two visible exhaust tail tips, and a rear diffuser. All these combine to create a more modern appeal for the new S-Class.

Inviting and Inspiring Interior

The interior of the S-Class is expansively inviting – another benchmark of luxury. The moment you enter the car, you are immediately greeted with a familiar feeling similar to what you’d feel when you’re comfortably at home. The trendsetting interior can be experienced with almost all the senses of sight, touch, hearing, and smell. The executive seats alone are an automotive benchmark for luxury travel comfort with the finest exclusive Nappa leather and the elegant diamond patterns that elevate the experience of contemporary luxury.

Comfort is an absolute priority in the new S-Class, and what is great is that this priority can be enjoyed by every passenger. If you are seated at the rear, you can simply recline the electric seats, extend the leg rest, and give yourself a relaxing massage. It feels like flying first-class with spacious, comfortable, and highly adjustable executive seats.

The new S-Class brings the Mercedes-Benz User Experience (MBUX) to each passenger at the back with its high-end rear seat entertainment system and two fully integrated 11.6-inch touch displays with a brilliant graphic quality, paired with the crisp and powerful 3D sound quality of the Burmester 3D surround sound system with 15 speakers and a total output of 710 watts. Rear seat passengers can watch movies or browse the internet through the rear tablets located in the arm rest, or you can say “Hey Mercedes” and ask the seat to give you a massage. There’s even a refrigerated compartment by the center of the arm rest to keep cold drinks.

Then there’s the Active Ambient Lighting that provides a serene ambiance to suit each passenger’s mood while on the move . Lights strips, which seemingly appear almost out of nowhere, are conspicuously located in the instrument panel and continues along the doors and into the rear. It increasingly boosts a feel-good vibe while on the road while also enhancing the passenger’s safety by showing visual warnings of any danger.

Sail Away Along Life’s Highways

The design innovation at the front cabin makes driving the new S-Class proves a pleasurable experience as well. Its interior architecture is inspired with yacht-like design concept and equipped with exquisite materials and fine surfaces. Behind the wheel, you will be greeted by an atmosphere of pure luxury that comes loaded with state-of-the-art technology and innovation. The slim and elegant 12.3-inch OLED touchscreen is the centerpiece of the S-Class’ cockpit. Its MBUX system also got smarter, it gets to know you and keeps on learning. It can recognize your fingerprint, remember your personal settings, and respond to your natural voice.

Driving an S-Class also means confidence on the road with a sense of perfect control. Everything is well positioned and driver-oriented, either at a hand’s reach or with the command of your voice. It has a host of driver assistance systems such as the Active Distance Assist, Active Lane Keeping Assist, Active Brake Assist, Active Parking Assist, and a whole lot more that make for a semi-autonomous driving experience for the driver. Everything is about minimalism and ease of use.

The luxurious S-Class is driven by a 3.0-liter inline 6-cylinder engine that has an EQ Boost mild-hybrid system and delivers 435 horsepower and 520 newton meters of torque. A 9-speed automatic transmission provides seamless gear changes while conveniently controlled by a Direct Select gear lever that is ergonomically located just by the steering wheel. The 4MATIC all-wheel drive system provides this German premium luxury sedan with sure-footed traction while the AIRMATIC air suspension allows it to respond sensitively to the roads to give you the peace of mind to plow through the streets of the metropolis or cruise along on gentle long drives.

Cares For You More Than Ever

The new S-Class focuses on the essentials: unique comfort and safety technologies on which you can rely on, whether you are the driver or a passenger. True to its commitment, Mercedes-Benz delivers the best or nothing when it comes to safety. It sets a benchmark in automotive safety with its intelligent rear seat airbag for frontal impacts along with a range of innovative safety and assistance systems, including the new PRE-SAFE® Impulse system that monitors all around the vehicle’s surroundings.

With the current pandemic situation, the new S-Class protects its occupants by having a cabin equipped with Air Balance Package air filtration, ionization, and fragrancing systems. You can actually breathe in air that is safe, clean and fragrant.  Everything about the new S-Class was well designed to ensure that every journey is relaxing and pleasant with the renowned Mercedes-Benz luxury and highest level of confidence that the new S-Class cares for you.

The new S-Class will be available for viewing in all Mercedes-Benz Philippines dealerships: Mercedes-Benz EDSA-Greenhills (02) 8784 5001/ 0939 937 2009, Mercedes-Benz Bonifacio Global City (02) 8815 7777/ 0920 974 4575, Mercedes-Benz Alabang (02) 8553-6334 / 0905 435 2840, and Mercedes-Benz Cebu (32) 260 3333/ 0917 718 2369. For your safety, strict health and safety protocols are implemented for a worry-free visit. You may also visit our online showroom www.mercedes-benz.ph for more details.