Home > Featured > Rolls-Royce Reveals the Bespoke Red Phantom and Announces Its Auction Against AIDS in Partnership with (RED)

Rolls-Royce Reveals the Bespoke Red Phantom and Announces Its Auction Against AIDS in Partnership with (RED)

The House of Rolls-Royce revealed the visuals of the Bespoke Red Phantom, commissioned to benefit the global chairty (RED) and its fight to end AIDS.

The first sketches of the red-themed creation were revealed by the luxury manufacturer seven months ago, first revealed to the public eye at the Sotheby’s Galleries in New York City. The Bespoke Phantom itself is to be unveiled at the gala event in One Thousand Museum, Miami, this December 4 as Sotheby’s and RM Sotheby’s launch an exclusive online auction. This auction will run from its announcement at the event until December 13, on sothebys.com.

The proceeds from the auction will be donated to further benefit (RED)’s fight to end AIDS.

This act of charity isn’t the only benefit the winner of the auction will gain, however. Once the digital hammer falls, the ultimate bidder will be the proud owner of the Red Phantom, have the honor of having supported (RED) in its mission, and will also be given the unique opportunity to collaborate with world renown contemporary artist, Mickalene Thomas, to create a custom wrap for the exterior of the car, based on an original work of art inspired by the Red Phantom for the collector.

“It is an honor and privilege to present this one of a kind commission created at the Home of Rolls-Royce in Goodwood, England,” commented Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. “Every member of our team is deeply inspired by this world-class commission and equally by the importance of the cause that it was created to support – (RED)’s fight to end AIDS.  We are proud to partner with Mickalene Thomas, Sotheby’s and RM Sotheby’s to achieve an outstanding result from this auction.”

Jennifer Lotito, Chief Operating Officer, (RED), commented, “We’re so grateful to Rolls-Royce for donating profits from the Red Phantom to help with the fight to end AIDS. We need all forces mobilized against this pandemic which is the leading cause of death among young women. We also want to thank Mickalene Thomas for her creative genius and support of this auction to help the Global Fund eradicate AIDS.”

I am honored to collaborate with such an esteemed group of partners as (RED), Rolls-Royce Motor Cars, Sotheby’s and RM Sotheby’s in the global fight to end AIDS. To be able to share my creative vision in a way that impacts such a noble cause feels powerful and inspiring to me and I am sure to the ultimate winning bidder who is coming together with these amazing organizations to change the world,” said Mickalene Thomas.

Phantom’s exterior hue features a Bespoke finish of Crystal over Magma Red. Particles of crystal captured in the final layers of finish creating a luxurious luminescence. The handcrafted Bespoke leather interior in Brilliant Arctic White is offset by bright Mugello Red highlights overseen by the iconic and colorful Mugello Red ‘Shooting Starlight Headliner.’ Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, ‘Red Regatta Sails,’ is constructed of Bespoke Mugello Red leather.

Please visit the exclusive online auction at sothebys.com from December 4-13 to bid on this unique Phantom.