Power Wheels Magazine A Notch Above
Mercedes-Benz Philippines, through its partner dealer CATS Motors Inc., officially opened its new state-of-the-art showroom in Bonifacio Global City (BGC), Taguig City, Metro Manila. Located at the corner of 5th Avenue and 24th Avenue in BGC, this lighthouse project of Daimler in Southeast Asia is the very first MAR2020 showroom in the country. MAR2020 stands for “Markenauftritt Retail“, which is German for “Brand Appearance Retail“. Thus, the new Mercedes-Benz BGC showroom is not just a new dealership but a new concept for the Mercedes-Benz Brand Experience, which has evolved in many ways to enhance customer experience and customer satisfaction.
New Showroom Architecture
The MAR2020 showroom design brings a new concept and new visual identity to the Mercedes-Benz dealership. The 554 square-meter state-of-the-art facility showcases a distinct architectural design. The exterior of the facility sports a modern design that signals a shift to digital while the interior highlights authentic luxury. The ingenious showroom lighting emphasizes the display vehicle in its technical and creative brilliance while providing an atmosphere of excitement, elegance and peace.
The environment inside the facility was designed to be more relaxing and engaging with the warmth and comfort of a business class lounge. Access to the vehicle displays, opening doors, and viewing the vehicles in their full glory was designed to be more comfortable and enjoyable. A bar area is available for a more casual conversations while a welcoming warmly lit atmosphere is deliberately provided in areas where customers spend more time in.
Combination of the Best Traditional and Modern Culture
Mercedes-Benz redefines the roles between the real and digital world and is bringing together the benefits of both worlds. One main highlight is the integration of digital and analogue forms of communications. The new facility is equipped with modern technology that allows integration at the point of sale, and digital assets like LED screens that communicate relevant content thoughtfully and clearly, conveying information in an entertaining matter. And through the combination of personal contact and digital elements, the point of sale becomes a point of experience.
Visitors will be able to experience the brand interactively using digital touch tables to configure the Mercedes-Benz vehicle that they desire. Product presentations and visualizations can also be displayed on LED screens in Star walls. A team of Product Experts will be present to address questions about the technical aspects and provide practical advice on how to make full use of vehicle’s features, from connectivity services up to driving assistance systems. Supported with multi-media platforms, the new Star Showroom provides a venue where customers and interested parties can experience Mercedes-Benz virtually and in reality. This feature reflects the design idiom of genuine modern luxury and intensifies the customer’s retail experience.
Enhanced Reception and Handover Experience
Customers can experience the new brand architecture immediately upon entering the showroom. Customers will be hosted and assisted by a Star Assistant, who, as the “first face” of the brand, will ensure a very welcoming reception. The Mercedes-Benz Brand Experience is centered around the needs of a customer – from viewing the vehicles to experiencing its features. Thus, everything has been tailored to be easier and more convenient. Everything can be done digitally to serve the new breed of customers – from technological presentation of the vehicle to the actual purchase and payment.
Buying a new car is an exciting process. There is nothing like the unique smell of the luxurious interior of a brand-new Mercedes-Benz, the gloss of pristine and meticulous paint work, and the exploration of new features and innovations. The new Star Showroom even has a dedicated hand-over area that aims to provide a completely pleasant brand-new vehicle handover experience.
The introduction of the new BGC Star Showroom with MAR2020 standards marks a big change in how Mercedes-Benz approaches retail across the globe. It also demonstrates a big commitment affirming the leading position of Mercedes-Benz among luxury car brands in the Philippines. The new Mercedes-Benz BGC showroom will serve as a focal point of interest for all Mercedes-Benz customers in the National Capital Region (NCR) and neighboring cities. Mercedes-Benz likewise continues to remain committed to safeguard the health and welfare of its clients, employees and guests who visit to any of its facilities. All offices, showrooms and service centers uphold the highest standards of health protocols and safety measures.
Come and visit the new Mercedes-Benz BGC Star Showroom at the corner of 5th Avenue and 24th Avenue in Bonifacio Global City, Taguig City and experience a new level of luxury, elegance, and dedication.
