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Mutsuhiro Oshikiri to lead MitsubishiPH starting August 1

Mitsubishi Motors Philippines Corporation (MMPC) announced yesterday the appointment of Mr. Mutsuhiro Oshikiri as MMPC’s new President and Chief Executive Officer effective on August 1, 2017. Mr. Oshikiri will succeed Mr. Yoshiaki Kato who started his assignment in MMPC in March 2015.

Mr. Kato was the youngest President and CEO at the age of 49 assigned to MMPC and with a shorter than usual term of only two years and four months, Mr. Kato was able to drive the company towards several significant milestones. As He concludes his term in the Philippines, he’ll leave a great legacy and will be remembered for his hard work and dedication in driving the company to achieving its goals. It was also during Mr. Kato’s term when MMPC officially moved its manufacturing plant and offices from Cainta, Rizal to Sta. Rosa City, Laguna. This move marks MMPC’s expansion as the company fully participates in the Comprehensive Automotive Resurgence Strategy Program (CARS).

MMPC was the first automotive manufacturer to receive the approval from the Department of Trade and Industry-Board of Investments to participate in the CARS program under Mr. Kato’s presidency, The first locally produced Mirage G4 was rolled-off and was presented to the President Rodrigo Duterte in a ceremony held at the Malacañang Palace last February 2017.

With this, MMPC was also able to record its highest production output In May 2017. Meanwhile the local production of the Mirage (hatchback) started in June 2017. Another accomplishment during hls term was sustained sales growth. In fact, MMPC recorded Its 10th consecutive sales growth last year and even achieved a record-breaking sales of 61, 400 Units of vehicles. This so far, is the highest annual vehicle sales that MMPC ever registered.

MMPC is highly confident to have many more years of progressive business under the new leadership of  the incoming President and CEO. Mr. Oshikiri,who was the CEO of Mitsubishi Motors Australia Ltd. (MMAL) since 2012.  Mr. Oshikiri’s vast experience in handling various foreign markets under MMC and his expertise in the field of Marketing and After-Sales is expected to drive MMPC towards an even more successful years ahead.

MMPC  is pleased to welcome as its new President and CEO, Mr. Mutsuhiro Oshikiri!


Photos by Neil Pagulayan