
Global Service Skills Contest Finalists with Zenta Ishikawa – MMC Corporate Officer & Assistant Executive Vice President
Mitsubishi Motors Philippines Corporation (MMPC) proudly secured the championship title at the prestigious Global Service Skills Contest (GSSC) 2025, held in December at the Tokyo Ryutsu Center in Tokyo, Japan. This remarkable achievement underscores the Philippines’ growing excellence in automotive customer service on the global stage.
Representing the Philippines, Raymond Rivera of Carworld, Inc. was crowned the Champion of the Service Advisor Contest, outshining top service advisors from 15 countries worldwide. The GSSC is a highly esteemed competition organized by Mitsubishi Motors Corporation, bringing together the best service professionals from Mitsubishi Motors’ distributors worldwide to showcase their skills and expertise.
Rivera earned his spot to compete internationally after emerging victorious at MMPC’s Mitsubishi Skills Olympics in January 2025. His preparation for the global stage officially commenced in July 2025, supported by months of rigorous and disciplined training under the mentorship of Allan Veraque Jr., MMPC’s Non-Technical Training Senior Supervisor.
Understanding the GSSC: A Rigorous Test of Skills and Customer Care
The Global Service Skills Contest is meticulously designed to evaluate both technical knowledge and customer-handling capabilities through two main components:
- Knowledge and Scenario-Based Assessment:
This segment includes a matching-type exam and an essay task, where participants craft customer recommendations based on realistic scenarios. These scenarios consider customer profiles, preventive maintenance service (PMS) requirements, vehicle conditions, and customer lifestyles—mirroring real-world service situations. - Roleplay Exercise:
Participants simulate the entire service advisory process, from pre-delivery inspections to vehicle delivery. Evaluation criteria include vehicle verification based on PMS requests, cleanliness, and confirmation of replaced parts. During the delivery phase, service advisors must:- Clearly explain the services performed
- Discuss the repair order and bill of materials
- Conduct a thorough vehicle walkaround
- Provide safety reminders, vehicle care tips, next PMS schedules, and follow-up guidance
- Conclude with a professional, warm farewell to the customer
Throughout the competition, emphasis was placed on customer care—aiming to enhance customer satisfaction, foster long-term loyalty, and strengthen brand value through exceptional service.
A Proud Moment for MMPC and the Filipino Service Industry
MMPC Aftersales Executive Vice President Toko Imai expressed his pride in Rivera’s achievement, stating, “This win reflects the strength of our people and our unwavering commitment to customer-first service. Raymond’s performance demonstrates that when technical expertise is paired with genuine care for the customer, Filipino service professionals can excel on the global stage.”
Coach Allan Veraque Jr. highlighted the importance of consistency in Rivera’s success: “Preparation is about showing up every day, regardless of how you feel. Raymond’s dedication—showing up for training month after month- allowed him to internalize all the lessons and perform at his best.”
A Testament to MMPC’s Commitment to Excellence
Rivera’s victory not only celebrates individual excellence but also underscores MMPC’s ongoing dedication to developing world-class Filipino service professionals. It reflects the strength of MMPC’s comprehensive after-sales training and people development programs, positioning the Philippines as a leader in automotive customer service excellence.
This achievement reaffirms MMPC’s mission to deliver exceptional customer experiences and nurture talent that competes and excels on the international stage.
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