MICHELIN officially launched ‘MICHELIN LTX TRAIL’ To Capture The Booming High-Rise Pick-up And SUV Market

Michelin, the world’s leader in sustainable mobility for all types of vehicles, has recently launched
the MICHELIN LTX Trail tire, its on- and off-road tire, specifically designed for high-rise pickups and
SUVs. The tire offers an extended lifespan, long-lasting safety with excellent wet braking
performance – even when worn, and lower interior noise levels for a more comfortable ride. With
this versatile tire that performs well on paved and unpaved roads, driving with confidence and safety
is enabled, regardless of the road condition and destination.

Daesy Natalya – Country Lead for the Philippines revealed: “At Michelin, we never stop innovating
to enable people to move around more freely, safely; and to live a better life in motion. The new
Michelin LTX Trail serves as the perfect fit for consumers, who own a pick-up or SUV and whose
lifestyle demands the ability to reach on- and off-road destinations, for work or pleasure. This tire is
designed for multi-purpose use, 80% on-road and 20% off-road driving. It gives drivers a safe and
comfortable ride on the road, and still being able to take them off the road when needed; and has
the ability to handle different types of terrain – ranging from city commuting, wet road, highway
driving, to light and moderate off-road.”

“Michelin LTX Trail is a great match for the increasing popularity of SUVs, which is projected to grow
5.6% year-on-year, from 2021 to 2026. It is suitable for both 4×2 and 4×4 high-rise pickups, and
SUVs – such as Toyota Hilux, Toyota Fortuner, and Nissan Navara,” added Daesy Natalya.

The MICHELIN LTX Trail features 3 major advantages:  41% longer mileage with the RallyForce2 Tread Compound that provides better durability and maximum service life for both on and off-road use, and a new tread design with the Biting Shoulder that wraps from the tread down the sidewall, to protect against sidewall aggression and ensure greater off-road performance and traction.

Long-lasting safety, even when worn, with Variable Thickness Sipes that provide improved contact patch for better handling, grip and braking performance. On wet roads, when compared to its premium competitors, the MICHELIN LTX Trail stops 3.1 meters shorter when new, and 4.6 meters shorter when worn. On dry roads, when new, it stops 3.8 meters shorter 19.8% lower sound pressure level, thanks to Duo-Harmony Blocks featuring two different block shapes in the tread’s center that spread the pattern noise energy across a wider spectrum, for a quieter and calmer driving experience.

In the Philippines, the MICHELIN LTX Trail is now available in 15 sizes, with rim dimensions ranging
between 15 and 18 inches, at Michelin’s authorized tire dealers across the nation. For more
information, please visit (www.michelin.ph).