Power Wheels Magazine A Notch Above
Michelin and the United Nations Children’s Fund (UNICEF) announce a 3-year partnership on the occasion of the UNICEF Side Event to the High Level Meeting on improving global road
safety, organized by UNICEF in New York. The partnership will promote road safety among
young people in South-East Asia and China and will help advance the global agenda on road
safety issues 2021 – 2030. This is an important milestone for Michelin in the continued effort
to halve road deaths and injuries by 2030.
Road traffic crashes result in the deaths of approximately 1.3 million people around the world
each year and an estimated 20 – 50 million people are injured. Children and young people are
particularly vulnerable. Worldwide 220,000 children and adolescents 0-19 years die annually
due to road traffic injuries. These deaths are preventable. This grim statistic highlights the
urgent need for new solutions to make roads safer. Getting young people involved in awareness raising and advocacy activities for the uptake of proven road safety good practices is one of the keys to successfully address the tremendous challenge of road safety.
As road safety requires urgent attention in some countries, especially in South-East Asia and
China, Michelin will support UNICEF to address child road safety-related deaths and injuries
starting in China and in the Philippines, in a first year of activities, and it will be extended to
other countries over the duration of the 3-year-partnership.
This partnership will enable UNICEF through capacity building, advocacy, and awareness raising activities to promote child road safety in South-East Asia and China while empowering
communities on road safety issues.
“At Michelin, we consider that taking action for safer mobility is first and foremost a collective,
cross-cutting endeavor, one that demands the energy and determination of all stakeholders,
public and private alike. The Group has been involved for many years in various road safety
awareness and training actions on road hazards through concrete actions on the ground,
many targeting young people, with many other global strategic partners around the world.
The partnership between Michelin and UNICEF demonstrates the commitment and
confidence of both sides. In the future, I believe that by working together, step by step, we can
make great strides in road safety for children. And I look forward to seeing more people joining
with us on this sustainable path.” said Daesy Natalya, Commercial Director – Michelin
Philippines.
“Road traffic crashes claim the lives of thousands of children and adolescents each year.
Creating awareness, advocating and implementing proven road safety good practices among
children, youth, families and communities is key to help prevent road traffic injuries and save
children’s lives. We are happy to collaborate with Michelin to help us advocate for and improve
the lives of children, allowing them to go to school and get back home safely,” said Carla
Haddad Mardini, Director of Private Fundraising & Partnerships at UNICEF.
This partnership with UNICEF is fully aligned with Michelin’s purpose and reaffirms the
Group’s proactive long-standing and multifaceted commitment to making roads safer. This is
also a key component of Michelin’s societal commitment to bringing communities better safe
mobility practices