Power Wheels Magazine A Notch Above
Luck abounds with Terrafirma Motors Corporation (TMC), the Philippine importer, assembler and distributor of Hero MotoCorp, Ltd., India’s Number 1 motorcycle and scooter brand and the world’s largest two-wheel manufacturer by volume. Ciclo Suerte, one of the most progressive motorcycle dealers with more than 94 branches nationwide, recently got onboard with TMC after signing a Dealership Agreement as an exclusive Hero Sales, Service and Spare Parts (3S) Outlet.
Ciclo Suerte Corporation Chairman Reynold “Rey” Y. Gerongay and TMC President Felix J. Mabilog, Jr. jointly signed the agreement at a fun- and laughter-filled signing ceremony held April 23, 2024 at the TMC Executive Board Room at the factory’s 100,000-square-meter property inside the Laguna International Industrial Park (LIIP) in Barrio Mampalasan, Biñan, Laguna.
Ciclo Suerte General Manager Randy Torres, along with Area Heads Geraldine Calata, Ariel Manuel, Michelle Andulan and Ciara Binala laughed and cheered on as their Chairman Gerongay and TMC President Mabilog exchanged pleasantries and jokes about their collective experiences in the automotive and finance industries before signing the Dealership Agreement.
TMC Hero Distribution Vice President Lester Dizon, Dealer Development Manager Randy Buelva, General Sales Manager Sherlyn Co, Marketing Manager Allan Santos, National Service Manager Robert Rongavilla, along with TMC Hero supervisors and officers were present to show their full support for the new Hero dealership principal and his team.
Ciclo Suerte aims to market, sell, promote and service the soon-to-debut Xoom 110 scooters, Hunk 160R 4V naked sports bikes, and Xpulse 200 4V enduro / adventure bikes in their upcoming Hero 3S Outlet on their property in Montalban, Rizal. They also envision growing their Hero customer base through their 94 branches around the country. “With the support of TMC and the dedication of my Ciclo Suerte team, we will strive to be the Number 1 Hero dealer in the Philippines”, declared the affable Mr. Gerongay.
