Li Auto Opens Second Philippine Showroom in Aseana City, Signaling Next Phase of Expansion

Li Auto, one of the world’s fastest-growing premium electric vehicle brands, officially unveiled its second Philippine showroom today at Aseana City, Parañaque. This milestone marks a significant step in the brand’s local expansion following the successful launch of its first showroom in Bonifacio Global City (BGC), Taguig. Alongside the opening, Li Auto introduced the Li Mega Home — its flagship MPV designed to be a true extension of the family home.
Themed “A first-class family ride for every drive,” the showroom launch emphasizes Li Auto’s commitment to redefining what a family vehicle can be. It’s not just about transportation; it’s about making every journey the best part of the trip.

 

 

 

“Creating value for families with smart, safe, and comfortable electric vehicles is at the heart of what we do,” said Li Xiang, Chairman and CEO of Li Auto. “The opening of our Aseana Showroom brings us closer to Filipino families, offering a premium intelligent mobility experience.” Stone You, CEO of Li Auto Philippines, added, “This milestone signifies our dedication to delivering innovative, family-centered vehicles tailored to the Filipino way of life.”

Built for Families, Designed for Experience

Founded in 2015, Li Auto was established on the belief that families deserve vehicles crafted with their needs in mind, not merely adapted for them. Every model in the Li Auto lineup is thoughtfully engineered around the passenger experience, prioritizing spaciousness, quiet comfort, and intelligent features that enhance every journey, regardless of distance.

In less than a decade, Li Auto has achieved remarkable growth, reaching one million vehicle deliveries in just 58 months — among the fastest in the global EV industry — and delivering over 500,000 vehicles in 2024 alone.
Currently, the Philippines stands as Li Auto’s first and only Southeast Asian market, a strategic choice driven by the country’s strong family values and rising demand for premium, intelligent mobility solutions. Local operations are managed by HomeAuto Philippines, the brand’s official distributor.

Technology You Can Feel

Li Auto vehicles operate on a proprietary Range-Extended Electric Vehicle (REEV) platform, combining a 52.3 kWh battery with a 1.5L four-cylinder range extender. This setup provides a total range of up to 1,421 km, with 286 km achievable purely on electric power. A 65-liter fuel tank ensures range confidence, even in areas with limited charging infrastructure.

Beyond the drivetrain, Li Auto’s technology suite is designed to elevate comfort and convenience:

Magic Carpet Air Suspension — adapts in real time to road conditions, smoothing every ride
LiDAR-assisted Pilot System — provides all-scenario driving assistance with a lifetime free subscription
NVH Technology — reduces cabin noise to create a quieter interior than most living rooms
Over-the-Air (OTA) Updates — wireless software upgrades that improve vehicle performance over time
Fortress Safe Body — structural engineering focused on occupant safety

Inside the Experience

The interior of a Li Auto vehicle reflects the brand’s philosophy of premium comfort and intelligent design. Key features include:

• Luxurious Nappa leather seats
• Queen Seat and Zero Gravity modes for rear passengers
• Massage seat functions
• Built-in refrigerator and warmer
• Bed and Camping modes for versatile use
• Vehicle-to-Load (V2L) capability — powering external devices
• Cutting-edge 5-screen, 3D spatial interaction system via Li Smart Space

Spotlight on the Li Mega

At the heart of the Aseana showroom is the Li Mega, the brand’s flagship MPV and embodiment of mobile luxury. Available in two variants — the Li Mega Ultra (PHP 5,990,000) and Li Mega Home (PHP 6,490,000) — this model is designed for families who seek the comfort of a home on every road.

The Philippine Lineup

Li Auto Philippines introduces a comprehensive range of SUVs and MPVs, offering options tailored to different family sizes and needs:

Li L6 Max           — PHP 3,490,000 | Mid-size family SUV
Li L7 Pro             — PHP 3,890,000 | Full-size SUV
Li L7 Ultra          — PHP 4,490,000 | Premium full-size SUV
Li L9 Pro            — PHP 5,190,000 | Large flagship SUV
Li L9 Ultra         — PHP 5,490,000 | Premium flagship SUV
Li Mega Ultra    — PHP 5,990,000 | Flagship MPV
Li Mega Home  — PHP 6,490,000 | Top-of-the-range flagship MPV

The Li Mega series is fully electric, while the L6, L7, and L9 models incorporate Li’s REEV platform, blending electric driving with onboard range extension for added flexibility.

A Hub for the Long Drive

The Aseana Showroom is more than just a display space — it’s a full-service sales and experience center. Customers can explore the entire Li Auto lineup, engage with the brand closely, and access comprehensive after-sales support, from routine maintenance to specialized servicing.

Li Auto Philippines is actively evaluating strategic locations nationwide, including Cebu, Davao, Alabang, Quezon City, and Clark, Pampanga, with plans to expand its footprint further.

Vehicles are available for viewing and test drives at the showroom located at 9 Diosdado Macapagal Boulevard, Aseana City, Baclaran, Parañaque, Metro Manila. For more information, visit www.liauto.ph.