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Lamborghini’s “Super SUV” Finally Unleashed in Manila

The word “supercar” was originally coined for the 1974-1990 Lamborghini Countach, with its powerful mid-mounted V12 engine, audacious wedge design, and upward-opening scissor doors. Now, the famed Italian carmaker claims another coined word “super SUV” for its 2019 Lamborghini Urus.


Unveiled at Lamborghini’s Sant’Agata Bolognese headquarters on December 4, 2017, the Urus was introduced in the Philippines at the Okada Manila last November 13, 2018 with a grand launch headed by PGA Cars Chairman Robert Coyiuto Jr., Lamborghini Manila President and CEO Robert Coyiuto III, and Lamborghini Sales Director David Sfrecola.


While the Urus shares its platform with some stablemates in the Volkswagen Group, such as the Audi Q7, Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg, it distinguishes itself as a Lamborghini with its artfully chiseled and muscular design, aggressive fascia, and slim snake-like lights, which is a design language shared with the Huracan and Aventador.


Power comes from a 4.0-liter twin-turbo V8 engine that makes 650 hp at 6000 rpm and 850 Nm of torque from 2250 rpm, which is transferred to an 8-speed ZF automatic transmission and directed to an all-wheel drive system with a Torsen center differential and active torque vectoring rear differential. Under normal driving, the system sends 40 percent of the engine’s torque to the front wheels and 60 percent to the rear wheels, and as much as 70 percent to the front or 87 percent to the rear when necessary.

The Urus features rear-wheel steering, an air suspension system that can provide a maximum of 250 mm (9.8 in) of ground clearance for off-road use, and a selection of driving modes that adapts the suspension to improve the car’s performance in various driving conditions: Strada (street), Sport, Corsa (track), Terra (dirt), Sabbia (sand), and Neve (snow). The factory fits 21-inch wheels shod with Pirelli P Zero Corsa tires as standard, but optional 22- or 23-inch wheels are also available. Stopping power comes from 440 mm (17.32 in) carbon ceramic rotors with 10-piston calipers in the front and 370 mm (14.57 in) rotors with 6-piston calipers in the rear.

Lamborghini claims that the Urus can accelerate from 0 to 100 km/h in 3.6 seconds, decelerate from 100 km/h to 0 in a scant 33.7 meters, and reach a top speed of 305 km/h, making it a super SUV indeed.

Inside, angular elements, a multifunctional digital instrument cluster, a flat-bottom steering, a centrally-mounted shifter, and a red starter button reminds you that you’re in a sporting Lamborghini. An infotainment system with Lamborghini Smartphone Interface (LSI), multi-speaker 4-channel sound system, ergonomic cabin, fine leather, Alcantara, aluminum, carbon fiber, and wood finishes remind you that you’re in a luxury super SUV.

With the insatiable worldwide demand for SUVs, Lamborghini expanded their plant and improved production to build 1,000 units in 2018 and 3,500 units in 2019. Despite this, there’s a 12-month waiting period for global orders. And sorry, according to Lamborghini Manila, the Urus allocation for the Philippines all have been spoken for, with another 20 units coming in early 2019. Price is available upon application so please book your order now.

“The 2019 Lamborghini Urus is a model that’s born out of the company’s vision to continually defy boundaries, and with it, the desire to create the world’s first super SUV“, stated Robert Coyiuto III. “We are very proud to bring this groundbreaking car to the Philippines.” We can’t wait to test drive this Lamborghini super SUV soon!