Power Wheels Magazine A Notch Above
Kia Philippines, a subsidiary of ACMobility, celebrated a remarkable year in 2025, posting a 16.7% year-on-year growth and establishing itself as the fastest-growing mainstream automotive brand in the country. Retail sales soared from 6,692 units in 2024 to 7,810 units in 2025, reflecting Filipino consumers’ strong confidence in Kia’s vehicles, innovative offerings, and reputation for reliability.
A Milestone Year for Kia Philippines
“2025 was a defining year for Kia Philippines,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer of ACMobility. “Achieving 16.7% growth and becoming the fastest-growing mainstream brand underscores the strength of our product portfolio, our customer-centric approach, and our dedication to delivering mobility solutions that align with the evolving needs of Filipino motorists.”
A Customer-Focused Approach Yields Results
Jay Lopez, Managing Director of Kia Philippines, emphasized, “Our 2025 performance reflects how Filipino motorists responded to our vehicles, service, and the dedicated team behind the brand. It’s a testament to our commitment to providing a better ownership experience every day.”
Carnival and Sonet Drive Kia’s Strong Performance in 2025
Kia’s outstanding performance was powered by the impressive results of its core models, which achieved significant milestones within their segments:
- Kia Carnival: Positioned as a premium midsize MPV, the Carnival ranked second in its segment, achieving a 30% year-on-year growth. Its spacious, comfortable, and luxurious design continues to appeal to families and executives seeking a first-class experience in daily mobility.
- Kia Sonet: The subcompact SUV emerged as a key growth driver, ranking second in its category with an impressive 54% YoY increase. The Sonet challenged long-standing competitors in one of the most fiercely contested segments, offering drivers an engaging “Love the Drive” experience through its dynamic performance and versatile styling. The launch of the Kia Sonet K-Style Edition further amplified its appeal, showcasing a more expressive look that resonates with modern, individualistic consumers.
Expanding Powertrain Options and Driving Sustainable Growth
In 2025, Kia Philippines completed its comprehensive three-prong powertrain lineup, offering customers a full spectrum of choices—fuel-powered, fully electric, and turbo-hybrid models. The introduction of turbo-hybrid variants, such as the Kia Sorento 7-seater hybrid SUV and Kia Carnival Turbo Hybrid, played a pivotal role in expanding Kia’s market reach, appealing to consumers seeking a balance of performance, efficiency, and sustainability.
This strategic expansion underscores Kia’s commitment to providing innovative mobility solutions that support the Philippines’ transition toward cleaner, more sustainable transportation options.
Commitment to Customer Satisfaction and Dealer Excellence
Beyond sales figures, Kia Philippines earned notable recognition for its unwavering focus on customer experience and dealer network excellence. The brand received the 2025 Sales Customer Satisfaction Significant Improvement Award (KSCS) from Kia Asia Pacific, highlighting measurable improvements in customer satisfaction.
Additionally, Kia Pasig was honored as the 2025 Global Best Dealer, reaffirming Kia’s dedication to delivering world-class service and quality standards consistent with the global Kia brand.
Building Momentum Toward 2026
With a solid foundation in product innovation, customer satisfaction, and dealer excellence, Kia Philippines enters 2026 with confidence and momentum.
“The progress we’ve made fuels our optimism for the road ahead,” Lopez shared. “Our priorities now include expanding our vehicle lineup, elevating the customer experience, and making high-quality, reliable, and innovative vehicles more accessible to Filipino drivers.”
For more information about Kia’s latest models and upcoming events, including the Kia Movement mall tour, visit https://kiaphilippines.com or follow Kia Philippines on Facebook, Instagram, and YouTube.