On a cool early Saturday evening (March 2, 2019), the parking area between the Volkswagen and Honda dealerships in the Bonifacio Global City (BGC) in Taguig became the venue for a street party-like event celebrating five years of growth for Volkswagen Philippines. The showroom of the VW BGC dealership became a virtual picnic area where registered guests can avail of treats from the partner-vendors like Purefood Tender Juicy Hotdogs, Krispy Kreme Doughnuts and Magnolia Ice Cream, get discounts from Thule and Graco, apply for a car loan from BPI Auto Loans, or just simply get a complimentary bag of popcorn and a bottle of iced tea.
In the showroom, we bumped into Manny Aligada, the president of Kia Philippines, and Carl Decloedt, the head honcho of KTM Philippines. VW, Kia and KTM are part of the Ayala Corporation automotive brands and Mssrs. Aligada and Decloedt were there to support the VW event. We introduced these two gentlemen to our friend and guest, John Sullings, the distributor of KYT and Suomy motorcycle helmets in Australia, who visited the country for a couple of days at the beach in Boracay before going on to business in Malaysia.
Around nightfall, the party, dubbed as Kalye V, moved outside. Party hostess and emcee extraordinaire Issa Litton revved up the crowd which is composed of VW enthusiast and members of various VW car clubs while VW Philippines Chief Operating Adviser Klaus Schadewald, President Felipe Estrella III, and ACP President and COO Dino Santos, opened the event with fun and impassioned speeches. Guests also availed of test drives of the latest VW models – Lamando, Santana, and Tiguan.
Aside from celebrating their fifth anniversary, VW Philippines also celebrated their expanding dealership network that includes Volkswagen BGC, Volkswagen Alabang Caltex, Volkswagen Quezon Avenue, Volkswagen Greenfield, and Volkswagen Cebu. To top their celebration, they gave hefty discounts to buyers of the Santana, Tiguan, and Lamando, and honored the first five Volkswagen car owners after the VW brand returned to the country. Live band performances capped off the event where everybody had a lot of fun and camaraderie.