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Isuzu Philippines Corporation (IPC), in partnership with its trusted dealer group ICONIC Dealership, Inc. (IDI), has marked a milestone with the groundbreaking of Isuzu Mandaluyong along Shaw Boulevard. This new dealership is part of IPC’s “Road to 50” initiative to establish a nationwide network of 50 outlets. Scheduled to open before year-end, it will serve as IPC’s 50th dealership, reinforcing the brand’s presence and commitment to expanding in the light commercial vehicle (LCV) segment.
IPC President Mikio Tsukui emphasized the significance of this development: “This milestone reflects our drive for growth, resilience, and top-quality service. Locating a branch in Mandaluyong—one of Metro Manila’s most vibrant districts—brings Isuzu closer to a diverse customer base in a strategic, urban setting.”
The dealership’s location was chosen thoughtfully. Mandaluyong’s thriving commercial centers, expanding residential areas, and growing middle class make it an ideal market for Isuzu. The facility will adhere to the new Isuzu Outlet Standard (IOS), ensuring a seamless customer experience. Covering 2,108 sqm, it features a 709 sqm showroom displaying up to five vehicles, including light-duty trucks. The service area, on the ground floor, will have four bays, a dedicated car wash, and ample parking to deliver efficient aftersales support.
ICONIC Dealership’s leadership is confident in the new venture’s success. Tsukui highlighted their proven track record and customer-focused approach: “With ICONIC Dealership leading this project, we are confident it will boost our market share, especially in the urban landscape.”
This expansion signifies IPC’s ongoing commitment to making durable, fuel-efficient vehicles accessible nationwide, backed by reliable aftersales support.
ICONIC Dealership National Director Eric Wambangco expressed his enthusiasm: “This new facility reflects our dedication to innovation, reliability, and progress. We thank Isuzu Philippines for their support, and we look forward to delivering greater value and service in Mandaluyong.”
For more updates, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.