Power Wheels Magazine A Notch Above
Honda Cars Philippines, Inc. (HCPI) sales increased by 44 percent from January to October selling 16,046 units than the same period in 2014. This growth is considerable compared to the overall 22 percent increase posted the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) industry. In October, HCPI sold 1,786 vehicles, 16 percent more than the same month last year. HCPI attributes this to the strong market demand for its City, All-New Mobilio, and HR-V.
The City is HCPI’s best-selling nameplate among its 13 vehicle models, with 46 percent share in their year-to-date sales with 11 percent year-on-year growth. HCPI aims to increase its City sales with the introduction of the New City 1.5 E CVT Special Edition early last month.
Honda’s next best-seller is the All-New Mobilio, only half a year in the market, their first seven-seater Multi-purpose Utility Vehicle (MUV) makes up 14 percent to HCPI’s year-to-date sales. HCPI closed October sales with 506 units sold.
With the successful vehicle introduction and positive market response, HCPI has increased its All-New Mobilio supply. “We are pleased to inform our customers that we have already stabilized our stock situation. The All-New Mobilio vehicles are now readily available at any Honda dealership nationwide”, said HCPI President and General Manager Toshio Kuwahara. The same situation has been established for the country’s best-selling luxury minivan, All-New Odyssey, with stocks now available in all dealerships.
Another contributor to Honda’s performance is the All-New HR-V, Honda’s new generation Crossover Compact SUV, , 807 units of the All-New HR-V have been sold since its debut in June.
“Our new models have significantly given boost to our monthly sales. The market’s response towards our new product line-up is truly encouraging. It inspires us to keep focused on improving our competitiveness in the market through our product line-up and services,” Kuwahara added.
Learn more about Honda news, events, and product information by visiting any authorized Honda dealership nationwide, or www.hondaphil.com.