GWM Philippines Appoints Dax Avenido as Brand Head and Marketing Director

GWM Philippines, under the Luxuriant Automotive Group Inc., has officially appointed Mr. Dax Avenido as its new Brand Head and Marketing Director, reporting directly to Mr. Ruben Tan, President of GWM Philippines.

With over two decades of experience in the automotive industry, Avenido has played a key role in the success of various automotive brands. Now, as he embarks on this new chapter with GWM Philippines, he is set to bring his expertise and strategic vision to the company.

In his new role, Avenido will lead GWM Philippines’ marketing efforts, steering the brand toward a more dynamic and competitive direction. His leadership aims to strengthen the brand’s position in the market and elevate its presence in the ever-evolving automotive landscape.

“We at GWM Philippines see immense potential in the Philippine market. Our brand is growing, and our vehicle lineup is expanding to meet the everyday needs of Filipino consumers. With Dax at the helm of our brand and marketing initiatives, I am confident that GWM will be driven forward by a team of passionate professionals with deep industry expertise. Together, we will explore new opportunities and contribute to the company’s continued success.” — Mr. Ruben Tan, President, GWM Philippines

With this strategic appointment, GWM Philippines remains optimistic as it moves forward in 2025. Backed by a seasoned expert, the company is committed to strengthening its foothold in the Chinese automotive segment and establishing itself as a formidable player in the industry