Power Wheels Magazine A Notch Above
Photo: (from left to right),Mr. Anna Caranenina Cua (Central Auto Resources), Mr. Brennan Lim (Deputy CEO, LMI), Mr. Giovanni Frias (VPOO, LMI)
Dongfeng Motors Philippines is accelerating its nationwide footprint through the opening of new dealerships under the leadership of Central Auto Resources and TJ Motors Ventures. These developments mark significant milestones in the brand’s ambitious growth journey within the Philippine automotive industry. As part of Dongfeng’s broader 2026 expansion strategy, the company plans to roll out additional dealerships across key locations, including Dasmariñas, Manila, Cebu, and Bohol. These strategic moves underscore Dongfeng’s unwavering commitment to increasing accessibility and delivering innovative, world-class mobility solutions to Filipino motorists nationwide.
Strategic Locations to Serve Key Markets
Central Auto Resources will unveil new dealerships in Dasmariñas and Manila, targeting the thriving urban markets of Southern Luzon and Metro Manila. These locations are vital hubs for high-growth urban centers, allowing Dongfeng to strengthen its presence and better serve urban consumers. Meanwhile, TJ Motors Ventures will spearhead the brand’s expansion into Cebu and Bohol, extending Dongfeng’s reach into the dynamic Visayas region. These dealership openings exemplify Dongfeng’s focus on customer-centric operations, strategic dealer partnerships, and sustainable growth aligned with the evolving mobility needs of the Filipino market.
Expanding Vehicle Lineup to Meet Diverse Needs
Through these new dealerships, customers will gain access to Dongfeng’s expanding lineup of innovative vehicles. This includes the Aeolus Huge Hybrid and Aeolus Mage, tailored for modern urban and suburban driving; the Nammi EV, an eco-friendly electric vehicle with a 430KM range designed for efficient, sustainable mobility; the durable and versatile Rich 7, ideal for business needs; and the U-Tour, offering spacious comfort perfect for family outings and long-distance travel. Future model launches will ensure Filipino consumers stay at the forefront of automotive innovation, design, and technology.
Leadership and Vision Driving Growth
At the core of this expansion are Ms. Anna Caranina Cua, Dealer Principal of Central Auto Resources, and Ms. Jennifer Yu, Dealer Principal of TJ Motors Ventures. Both leaders exemplify strategic vision and entrepreneurial confidence, reinforcing the strength of the Dongfeng brand—recognized for its engineering excellence, modern aesthetics, and proven reliability. Their commitment goes beyond business growth; it reflects a deep dedication to providing dependable mobility solutions and delivering exceptional customer service to Filipino motorists.
A Commitment to Filipino Mobility and Community
Mr. Brennan Lim, Deputy CEO of Legado Motors Inc., the official distributor of Dongfeng Motors in the Philippines, expressed the company’s vision:
“We aim to provide the Filipino community not only with innovative and eco-friendly mobility solutions but also with vehicles that become an integral part of daily life—from everyday commutes and family journeys to business growth and progress.”
The new dealerships are designed with the customer experience at the forefront, offering a seamless car-buying journey supported by professional sales teams and comprehensive aftersales services that meet Dongfeng’s global standards—ensuring consistent quality and satisfaction at every touchpoint.
Celebrating Partnerships and Future Growth
The grand opening events will be attended by key stakeholders, including executives from Legado Motors Inc., members of the Lim family, Dongfeng management, and industry partners. Representatives from Central Auto Resources, TJ Motors Ventures, loyal customers, and banking partners are also expected to join, underscoring the strong relationships fueling Dongfeng’s continued growth.
Building Trust and Long-Term Success
This milestone further solidifies the collaboration between Legado Motors Inc., Central Auto Resources, and TJ Motors Ventures. Since Dongfeng’s entry into the Philippine market in 2023, these strategic partnerships have been instrumental in establishing the brand as a credible, fast-growing player in the local automotive landscape. Legado Motors Inc. remains committed as the official distributor, with its dealership partners sharing a unified mission: to deliver reliable, innovative, and high-quality vehicles that empower Filipinos to drive their dreams forward.