Power Wheels Magazine A Notch Above
Thanks to a combination of factors led by the growing public awareness about the CHERY brand
and its stylish, feature-packed line of crossovers or sport utility vehicles, sales of key models from
one of the country’s fastest-growing automotive brands rocketed by as much as 85 percent in the
first quarter of 2023 compared to the same period last year.
The sales growth for two of CHERY’s important models far outpaces the total industry growth,
which averaged 35 percent over the course of last year. It also brings CHERY Auto Philippines
on track for achieving, or even surpassing, its sales targets for 2023.
The strong growth reflects the high demand for the company’s subcompact Tiggo 5X, which sold
a total of 331 units in the first quarter of 2023 for a 75 percent growth compared to last year.
Meanwhile, CHERY’s top-of-the-line midsize 7-seater, the Tiggo 8 PRO which sold a total of 128
units boasted even higher growth of 86% percent from just 69 units same period last year.
The expected robust growth also reflects CHERY’s over 20 years of independent innovation,
having established no less than five global R&D centers employing over 7,000 technology-driven
team members responsible for over 14,000 patents. CHERY is the leading Chinese company in
developing technology through independent R&D.
“We are proud to be able to offer the styling, prices, and technology that even the most
discriminating Filipino car buyers are looking for,” said CHERY Auto Philippines chairman
Rommel Sytin. “People need reliable, safe yet affordable mobility and we have the right mix of
value-packed models with luxury, comfort, and safety features to suit any need or budget,” he
added.
Further complementing CHERY’s momentum is the brand’s Summer Blazing Tiggo Deals promo, which runs until June 30 and offers affordable and easy own deals such as all-in down payments as low as P28,888, monthly amortizations as low as P7,796, and savings as much as P130,000, depending on the vehicle model.
Ideal for first-time new car buyers or those who need a versatile second car is the Tiggo 2 PRO
small crossover, which is powered by a fuel-efficient Euro 5-compliant 1.5-liter DOHC 16-valve
VVT engine mated to a continuously variable transmission (CVT). It has a big 9-inch touchscreen
with Apple CarPlay and QD Link (for Android phones) connectivity and push-button engine
start/stop.
Under the Summer Blazing Tiggo Deals promo, you can drive home a brand new Tiggo 2 PRO
for a down payment of P28,888, a low monthly of P7,796, or a cash savings of P50,000.
Slightly larger than the Tiggo 2 PRO and boasting added features is the Tiggo 5X, which also has
a 1.5-liter engine and CVT. The fully loaded subcompact crossover Tiggo 5X Luxury even boasts
a sunroof, Luxury leather seats, and an even more generous array of comfort and convenience
features. Drive home a Tiggo 5X for a low down payment of P38,888, low monthly of P8,235, or
cash savings of as much as P95,000.
Meantime, the compact SUV Tiggo 7 PRO, is powered by a turbocharged 1.5-liter engine
delivering 145hp and 210Nm of torque and a 9-speed CVT with electronic shifter. Features
include a 6-way power driver seat and 4-way power passenger seat, panoramic sunroof, 18-inch
alloy wheels, wireless charging, huge 10.25-inch touchscreen infotainment system, six airbags,
multi-color ambient lighting, and a vast array of advanced safety features. Park a brand new Tiggo
7 PRO in your garage for a low down payment of P48,888, low monthly of P10,871, or enjoy
savings as much as P130,000.
Continuously impressing new car buyers with its premium build quality and luxury car features is
the midsize 7-seater SUV Tiggo 8 PRO. It is powered by a turbo 1.6-liter engine mated to a 7-
speed DCT automatic transmission developing a strong 195hp and 290Nm of torque. It has a
12.3-inch touchscreen info-tainment system with 8 speakers and over a dozen Advanced Driver
Assist Systems (ADAS) to give you European luxury car levels of safety. The Tiggo 8 PRO 1.6 is
available for a low down payment of P98,888, low monthly of P16,449, or cash discount of as
much as P100,000.
Equally compelling reasons to buy a new CHERY is the brand’s industry-leading Premium
Preserv warranty and PMS program, highlighted by a 10-year/1 million-km engine warranty, 5-
year general warranty, 3-year FREE roadside assistance, and a 3-year FREE preventive
maintenance service (PMS). Tiggo 8 models have a 7-year bumper-to-bumper warranty, and 3-
year FREE roadside assistance and PMS.