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Launches

Rolls-Royce Reveals the Bespoke Red Phantom and Announces Its Auction Against AIDS in Partnership with (RED)

The House of Rolls-Royce revealed the visuals of the Bespoke Red Phantom, commissioned to benefit the global chairty (RED) and its fight to end AIDS. The first sketches of the red-themed creation were revealed by the luxury manufacturer seven months ago, first revealed to the public eye at the Sotheby’s Galleries in New York City. The Bespoke Phantom itself is ...

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Ferrari Roma: The Prancing Horse’s New V8 2+ Coupé Unveiled in Rome

Last November 14, in Maranello, Italy, the new Ferrari Roma was unveiled to the world’s media. The latest coupé from Maranello features timeless and sublimely refined design and has all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which ...

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Soul Electrified: Porsche’s First Fully-Electric Model to Arrive in the Philippines in Early 2020

The future is now within reach as Porsche AG introduced its latest model lineup—the fully electric Porsche Taycan—to its global dealer network during an event held on October 2019 in Barcelona, Spain. And because a Porsche event is never complete without including the first-hand experience of driving, guests were able to put the Taycan through its paces on the racetrack ...

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IPC launches newest lightweight truck, the All-New Isuzu Traviz

Isuzu Philippines Corporation, the country’s leading manufacturer and distributor of brand-new trucks, debuted its newest lightweight truck, the All-New Isuzu Traviz, at Hall 1 of the SMX Convention Center, SM Mall of Asia Complex in Pasay City on November 12. With key IPC officials, dealer representatives, and local motoring media in attendance, the All-New Isuzu Traviz was unveiled as the ...

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Isuzu celebrates 5th year of mu-X with Limited Edition mu-X Boondock

Five years after its market introduction, Isuzu Philippines Corporation (IPC) hosted a special Grand Family Event to celebrate its best-selling SUV, the Isuzu mu-X. Held at the Filinvest Tent Alabang, IPC invited some 300 Isuzu vehicles coming from their big car clubs – Team Isuzu Pilipinas, Team Isuzu Car Enthusiast and mu-X Owners Philippines in a whole day of fun ...

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New Mercedes-Benz CLA 4-door Coupé: Targeting the Youth Market

The world is evolving at a staggering pace. Numerous entrepreneurs have become successful at a much younger age than those who struck it rich a generation and half ago. The youth market is now wealthier, more financially independent, and more aggressive than the young ones of the previous two decades. All these were not lost on Mercedes-Benz, the German luxury ...

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Isuzu Unleashes The New D-MAX LS-A

  Sixteen years after it introduced what would become one of its most iconic diesel workhorses, Isuzu Philippines Corporation (IPC) launches the most stylish modern iteration of the D-MAX pick-up, the LS-A. To be publicly displayed at the New Glorietta Activity Center, Makati from August 29 to August 31, the D-MAX LS-A represents nearly a century of Isuzu’s experience and ...

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CST Launches New Tires and Aggressive Marketing Direction for 2019

Here at Power Wheels Magazine, we regularly get several invitations to attend the launch, introduction, or unveiling of a new vehicle or an automotive product, or the inauguration or opening of a new factory, dealership, flagship store, or outlet. Thus, when we got an invitation to attend the CST Tires 2019 Launch on August 22, 2019 at the Grand Ballroom ...

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Toyota Ushers Ultra Luxury Travel With All-New Hiace Super Grandia

Toyota Motor Philippines (TMP) completed their Hiace lineup on August 19, 2019 with the launch of the all-new Toyota Hiace Super Grandia. “The Hiace Super Grandia is a preferred van of companies in various industries and is quite popular as a family vehicle. It has indeed become a symbol of comfort, convenience, and durability”, stated TMP President Satoru Suzuki. “We are ...

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Arouse Your Senses: All-New Mazda3 Moves Mazda Further Towards Premium Class

Bermaz Auto Philippines, the official distributor of Mazda vehicles in the country, showcased five variants of the much-anticipated all-new Mazda3 to an excited community of Mazda enthusiasts and members of the motoring press. The Mazda3 Elite 4-door Sedan and 5-door Sportback variants come with the highly fuel-efficient 1.5-liter Skyactiv-G engine while the Mazda3 Premium variants feature the more powerful 2.0-liter engine along ...

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