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AC Motors Joins Ayala’s Needs-based Program For AFP

The year 2021 has brought about many changes to our country. But some things remained constant such as the safety provided by our country’s armed and uniformed heroes. They deserve our utmost gratitude for all the work they are doing to protect and serve. That is the conviction of AC Motors, the automotive distribution and retail group of Ayala subsidiary AC Industrials, which officially handles world-class automotive and motorcycle brands Honda, Isuzu, Volkswagen, Kia, Maxus, KTM, and Husqvarna.

From left to right: Emmanuel Aligada, President, Kia Philippines Motors Corporation. Ruel T. Maranan, President, Ayala Foundation, Inc. Fernando Zobel de Ayala, President and CEO, Ayala Corporation. General Cirilito Sobejana, Chief of Staff, Armed Forces of the Philippines. Reggie Cariaso, Head of Corporate Banking Strategy, Products and Support, BPI. Felipe Estrella III, President, Automobile Central Enterprise Inc.

This conviction led AC Motors to be part of Saludo sa Serbisyo, a needs-based program that gives uniformed personnel expanded access to products and services across the Ayala Group, enabling them to pick the best support they need in every key milestone of their lives. So far, the initiatives that have been successfully mounted with partner companies are the following:

  • Housing assistance program from Ayala Land
  • Financial education program through BPI Foundation
  • Health and Wellness program through AC Health and MDC
  • Livelihood programs through BPI Foundation, Ayala Malls, and Ayala Coop
  • Employment program for dependents in Partnership with Ayala Group HR Council
  • Employment program for retired officers through APMC

And with AC Motors joining the fray, this list of initiatives expands even further! It adds:

  • Special Car and Motorcycle Package through AC Motors

Members of the PNP, AFP, and other uniformed personnel, whether in the active service or retired, will now be able to enjoy exclusive discounts, packages, and other perks when they purchase cars, motorcycles, and other vehicles from Ayala-owned dealerships and distributor groups.

Vehicles from world-class brands are now easily within the reach of our uniformed heroes. AC Motors hopes that this move will make them feel truly appreciated and encourage them to continually give their best for our country.

The partnership between the Ayala Group of Companies—including AC Motors—and the Armed Forces of the Philippines officially cemented in July 29, 2021. A signing of memorandum of understanding was held from 1PM to 2PM on that day to further solidify Saludo sa Serbisyo.

AC Motors Caravan

A caravan was also held from 8AM to 3 PM, wherein exclusive services and benefits from Ayala Companies are offered to our uniformed heroes. For its part, AC Motors provided unit displays from the world-class car brands under it—for the viewing pleasure of the members of our police and military accommodated by professional sales consultants.

From left to right: Gen. Cirilito Sobejana, Chief of Staff of the Armed Forces of the Philippines attending the AC Motors Caravan with Fernando Zobel de Ayala, President and CEO of Ayala Corporation, and Art Tan, President and CEO of AC Industrials.

AC Motors is honored to be one of the contributors to the Saludo sa Serbisyo Program. To be part of a community that generously gives back is a privilege not offered to many. That’s why AC Motors intends to make the most out of this opportunity by giving all the best that the automotive industry can offer.


We salute our police. We salute our military. Mabuhay!