Power Wheels Magazine A Notch Above
Ford Libis, operated by the Laus Group of Companies, is celebrating 25 years in the Philippines with a renewed commitment to delivering an elevated ownership experience and shaping the future of automotive retail.
As it enters its next chapter, Ford Libis is on track to become a certified Ford Signature 2.0 dealership, with completion targeted for the end of 2026. The transformation reflects a customer-first approach, bringing together modern design, technology and services to create a seamless experience across vehicle discovery, consultation, test drives, delivery and aftersales.
Ford Signature 2.0 is the brand’s new global dealership standard, developed with its international dealer network to meet evolving customer expectations. It is designed to make the purchasing journey more flexible and personalized by connecting digital and in-dealership experiences.
The planned facility will feature an open, modern, and welcoming showroom where customers can explore Ford’s lineup and receive personalized guidance throughout their purchase. Its service workshop will be equipped with advanced diagnostic and repair technologies aligned with Ford’s global standards. Optimized processes are intended to reduce waiting times and improve convenience, while professionally trained technicians and service advisors will support customers throughout the vehicle ownership journey.
Ford Libis’s planned transformation into one of the Philippines’ first Ford Signature 2.0 dealerships underscores Ford’s long-term investment in the country. It also marks the start of a broader plan to upgrade dealerships nationwide, with more facilities expected to adopt the standard over the next few years.
“Reaching 25 years is both a proud moment and a starting point to achieve something greater and bigger,” said Pedro Simoes, managing director of Ford Philippines. “We are very proud of what our Ford Libis dealership team has accomplished. We thank the Laus Group for its leadership and partnership with Ford Philippines, our employees for their passion and dedication, and our customers for their continued loyalty and trust.”
“For 25 years, our customers have been at the center of everything we do,” said Lisset Laus-Velasco, chairman and CEO of the Laus Group of Companies. “This anniversary is a chance to thank the people who have supported Ford Libis through the years—and to look ahead. Becoming a certified Ford Signature 2.0 facility is an important step in building an even better experience for our current and future customers.”
The anniversary celebrates more than 25 years of vehicle sales and after-sales support, while recognizing the customers, employees, and communities whose trust has helped shape Ford Libis. The dealership plans to carry that legacy forward by continually evolving its customer experience to meet the needs of Ford owners.