Power Wheels Magazine A Notch Above
Toyota Motor Philippines (TMP) continues its mission to bring electrified mobility closer to Filipinos with the launch of the All-New Toyota ATIV, the latest addition to the subcompact sedan segment.
Complementing the long-standing bestseller, the Toyota Vios, the All-New Toyota ATIV is designed to deliver an “elevATIVe” driving experience. Notably, it introduces TMP’s most affordable Hybrid Electric Vehicle (HEV) variant to date, making sustainable mobility more accessible for every Filipino.
Designed for Evolving Needs
The All-New ATIV caters to practical professionals, young families, and first-time car buyers seeking a reliable, stylish, and efficient vehicle. It offers enhanced comfort, modern technology, and everyday practicality, all built on Toyota’s reputation for quality, durability, and dependability.
A Commitment to Electrified Mobility
“The All-New Toyota ATIV is another testament to Toyota’s ongoing commitment to making electrified mobility accessible to more Filipinos,” shared Elijah Sue Marcial, Toyota Motor Philippines First Vice President for Vehicle Sales Operations. “Choosing your first car, especially an electrified one, can be a bold decision. That’s why the ATIV simplifies the experience by offering advanced HEV features, along with peace of mind through Toyota’s trusted safety, reliability, and ease of ownership.”
Smart Performance for Daily Driving
The ATIV lineup features both hybrid and gasoline engine options. The flagship 1.5 HEV CVT is powered by a 4-cylinder, in-line hybrid electric engine, delivering a combined output of 111 HP for smooth acceleration, seamless power delivery, and a quiet ride. Other variants include efficient 1.3L and 1.5L gasoline engines with CVT or manual transmissions, providing a perfect balance of performance and fuel economy.
Modern Design, Inside and Out
The exterior showcases LED headlamps, rear sequential turn signals (HEV variant only), and a bold fastback silhouette that commands attention on the road. Inside, the cabin features premium touches such as leather seats (HEV only) or fabric seats (other variants), a 7-inch digital multi-information display, and up to a 10.1-inch Display Audio system with wireless Apple CarPlay® and Android Auto™ (HEV only). With a spacious five-seat layout and compact dimensions (4,425mm long x 1,740mm wide), the ATIV strikes the perfect balance between comfort, practicality, and city maneuverability.
Safety at the Core
Equipped with Toyota Safety Sense (TSS), the ATIV offers advanced safety features including Pre-Collision System, Automatic High Beam, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control (HEV only). All variants come with multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX child seat anchors.
Additional Features
- Electronic Parking Brake with Brake Hold (HEV only)
- Push Start and Smart Entry
- Wireless Charger (HEV only)
- Panoramic View Monitor (HEV and G CVT variants)
- Various wheel and tire options depending on the variant
Pricing and Colors
The All-New Toyota ATIV is available in multiple variants and vibrant colors:
| Variant | Price | Colors |
|---|---|---|
| ATIV 1.5 HEV CVT | PHP 1,198,000 | Gray Metallic, Attitude Black Mica, Scarlet SE, Platinum White Pearl |
| ATIV 1.5 G CVT | PHP 1,069,000 | Gray Metallic, Scarlet SE, Platinum White Pearl |
| ATIV 1.3 E CVT | PHP 980,000 | Gray Metallic, Scarlet SE, Metal Stream Metallic |
| ATIV 1.3 E M/T | PHP 916,000 | Gray Metallic, Scarlet SE, Metal Stream Metallic |
Note: Prices may vary depending on selected color options.
Availability
The All-New Toyota ATIV will be available nationwide starting October 2025. Visit your nearest Toyota dealership today to learn more or to be among the first to own this innovative sedan.
Join Us at the Launch!
Experience the All-New Toyota ATIV firsthand during the launch event from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City.
Peace of Mind with Toyota
With Toyota’s extensive dealer network and comprehensive aftersales support, owning the ATIV means enjoying a worry-free driving experience — now and in the journeys ahead — backed by The Toyota Choice