Power Wheels Magazine A Notch Above
Kia Philippines, a subsidiary of ACMobility, has officially renewed its partnership with Kia Corporation, marking a historic milestone for the brand in the country. The signing ceremony took place in Seoul, South Korea, on March 18, with leadership from both organizations, along with dealer principals and banking partners, reaffirming their commitment through an extended distributor agreement. This renewal secures a full decade of collaboration, a first in Kia’s history in the Philippines, solidifying the mutual trust and remarkable momentum the brand has achieved locally.
A Long-Term Commitment to Filipino Drivers
“This partnership extension underscores our long-term dedication to Filipino drivers who have embraced Kia as part of their journeys,” said Jaime Alfonso Zobel de Ayala, CEO of ACMobility. “Our growth reflects the Filipino market’s desire for purposeful innovation—an area where Kia excels. We are excited to continue building on this momentum and delivering value to our customers.”
Outpacing Industry Growth in 2025
Kia’s success in 2025 has been extraordinary. While the overall Philippine automotive industry grew modestly by 3.7%, Kia surged ahead with a remarkable 16.7% year-on-year growth, establishing itself as one of the fastest-growing automotive brands in the country. This growth transcended mere sales figures, reflecting a significant shift in brand perception—where reputation, customer interest, and purchase intent all increased simultaneously.
The brand’s deepening connection with Filipino consumers was driven by models like the Sonet, Carnival Turbo Hybrid, and Sorento Turbo Hybrid. These vehicles have helped Kia expand its footprint across the nation, reinforcing its position as a trusted and innovative mobility provider.
Driving Towards a Sustainable Future
Since ACMobility’s acquisition of the Kia distributorship in 2018, Kia Philippines has steadily advanced toward its goal of becoming a leading automotive brand. This year, the company is committed to supporting Kia’s global electrification strategy by expanding its hybrid electric vehicle (HEV) segment. The upcoming Kia EV5 will further strengthen the brand’s electrified lineup, which already includes efficient fuel-powered models, advanced turbo hybrids, and fully electric vehicles.
Kia also plans to introduce innovative new models tailored to Filipino drivers’ needs, backed by enhanced after-sales services designed to elevate customer satisfaction and loyalty.
A Community-Centric Vision
“Our growth is fueled by the vibrant Filipino community that has made Kia a part of their stories—from families creating memories in the Carnival to young professionals starting their careers in the Sonet,” shared Jay Lopez, Managing Director of Kia Philippines. “This ten-year milestone signifies our unwavering commitment to nurture this community, offering vehicles that resonate with local roads and lifestyles, as we expand into hybrid technology and redefine mobility for our customers.”
As Kia Philippines approaches this significant decade-long milestone, the focus remains steadfast on delivering world-class vehicles and exceptional service—strengthening Kia’s role as a key driver in the Philippine automotive landscape.
For more information on Kia’s vehicle lineup, visit www.kiaphilippines.com or follow Kia Philippines on Facebook, Instagram, and YouTube.