Power Wheels Magazine A Notch Above
Dongfeng Motors Philippines, under the distributorship of Legado Motors Inc., successfully hosted its 2nd Media Drive, offering participants an exclusive firsthand experience of its latest vehicle lineup. The event reaffirmed Dongfeng’s commitment to innovation, advanced automotive technology, and the growing demand for sustainable, high-performance vehicles in the Philippines.
The event kicked off at Dongfeng Ortigas, where attendees were warmly welcomed by Mr. Wilbert A. Lim, CEO & President of Legado Motors Inc. In his opening remarks, Lim emphasized Dongfeng’s mission to deliver cutting-edge, fuel-efficient, and future-ready vehicles that cater to the evolving needs of Filipino drivers.
With the theme “Dongfeng: Drive Your Dreams,” the media convoy embarked on a scenic test ride and drive to Anvaya Cove, Morong, Bataan, covering a variety of road conditions. This journey allowed journalists and automotive enthusiasts to assess each vehicle’s performance, efficiency, and driving dynamics in both urban and highway settings.
Upon arrival at Anvaya Cove, participants were welcomed by Mr. Brennan Nathan Singson Lim, Deputy CEO of Legado Motors Inc., who highlighted the brand’s commitment to excellence and innovation in the Philippine automotive market.
Showcasing Dongfeng’s Latest Automotive Innovations
During the event, the Dongfeng Nammi EV impressed with its 430-kilometer driving range per full charge, reinforcing the brand’s commitment to sustainable mobility solutions. Meanwhile, the Forthing Friday EV stood out with its extended 630-kilometer range, showcasing Dongfeng’s advancements in battery efficiency and electric vehicle technology.
The Aeolus Huge Hybrid, equipped with the Mach Power Engine, delivered an optimal balance of fuel efficiency and high-performance output, making it an ideal choice for drivers seeking an eco-friendly yet powerful driving experience.
Strategic Growth and Future Plans
During a business luncheon at Anvaya Cove, Mr. Giovanni Frias, Vice President for Sales and Operations, addressed the media, expressing appreciation for their support in promoting Dongfeng Motors in the Philippines. He outlined the brand’s growth strategy, emphasizing its plans to expand its dealership network, introduce new models, and implement cutting-edge automotive technologies.
A key highlight of his discussion was the Mach Power Engine, an advanced turbocharged system engineered to enhance power delivery, fuel efficiency, and optimized driving performance. This technology plays a crucial role in Dongfeng’s ongoing mission to redefine the driving experience for Filipino motorists.
Additionally, Mr. Frias highlighted Dongfeng Motors’ strong global partnerships with renowned automotive brands such as Nissan, Citroën, Honda, Peugeot, Infiniti, and Renault. These collaborations ensure that Dongfeng vehicles are built with world-class engineering, superior components, and cutting-edge automotive innovations, solidifying its position as a trusted and competitive brand in both local and global markets.
By providing this immersive experience, Dongfeng Motors Philippines continues to drive the future of mobility, blending performance, sustainability, and next-generation technology to meet the demands of modern drivers.
Aviation Precision Meets Automotive Innovation
As part of the 2nd Media Drive experience, attendees visited Asia Aircraft Overseas Philippines, where they gained valuable insights into the precision, engineering, and technological advancements of the aviation industry.
A select media representative had the rare opportunity to experience an exclusive aircraft ride, drawing parallels between aviation-grade precision and Dongfeng’s commitment to advanced aerodynamics, safety, and vehicle efficiency. This unique experience further underscored Dongfeng’s pursuit of cutting-edge technology in the automotive industry, reinforcing its position as a leader in next-generation mobility solutions.
Dongfeng’s Growth Strategy and Market Expansion
During the event, Leah Avante, Sales Director of Dongfeng Motors Philippines, provided a business update, revealing that Dongfeng Motors sold 300 units in 2024 and is targeting over 2,000 units in 2025. To achieve this ambitious goal, the brand plans to:
- Strengthen its presence in key regions
- Introduce more advanced vehicle models tailored to the Philippine market
- Offer competitive financing options to make Dongfeng vehicles more accessible to Filipino consumers
Exclusive Promotion: Buy One, Get One Free
As a special highlight, Dongfeng Motors Philippines announced a limited-time promotional campaign, offering exceptional value to prospective buyers:
? Buy an Aeolus Huge and receive an EX1 Pro for free
? Promo runs until March 31, 2025
This exclusive offer aims to encourage more customers to experience the innovation, reliability, and exceptional quality of Dongfeng vehicles.
Dongfeng Motors Philippines: Model Overview
Aeolus Huge Hybrid
- Type: 5-Seater Hybrid SUV
- Price: Php 1,880,000
- Key Features: Mach Power Engine, fuel-efficient hybrid technology, intelligent driving assist
Aeolus Mage 1.5 Turbocharged
- Type: Crossover SUV
- Price: Php 1,248,000
- Key Features: 1.5L Turbo Engine, 201 HP, sporty design, premium interior
Forthing Friday EV
- Type: Fully Electric SUV
- Price: Php 1,980,000 – Php 2,580,000
- Key Features: 430-630 km range, fast charging
Forthing U-Tour
- Type: 7-Seater MPV
- Price: Php 1,358,000 – Php 1,558,000
- Key Features: Captain seats, spacious interior, panoramic sunroof
Nammi EV
- Type: Compact Electric Vehicle
- Price: Php 1,238,000
- Key Features: AI-assisted navigation, energy-efficient motor, 430 km range
Rich 7 Turbo Diesel
- Type: Heavy-Duty Pickup Truck
- Price: Php 1,388,000 – Php 1,738,000
- Key Features: 2.3L Turbo Diesel, off-road capability, rugged durability
Driving the Future of Mobility
The 2nd Media Drive successfully showcased Dongfeng Motors Philippines’ commitment to delivering advanced, high-quality vehicles designed for modern Filipino drivers. With a focus on cutting-edge technology, market expansion, and customer-centric innovation, Dongfeng Motors continues to drive the dreams of every Filipino motorist.