Power Wheels Magazine A Notch Above
GAC International Philippines, Inc. (“GAC International Philippines”) is pleased to announce a strategic enhancement of its direct local operations within the Philippine market. This initiative underscores the company’s unwavering commitment to investing in innovative products, expanding distribution networks, elevating customer service, and enhancing operational capabilities, marking a significant milestone in advancing the ONE GAC strategy across the Philippines.
Market Positioning and Strategic Development
Recognized as a key growth market within Southeast Asia, the Philippines is increasingly vital to GAC Group’s regional ambitions. Responding to rising consumer demand for intelligent mobility solutions, including hybrid and electric vehicles, GAC International Philippines is intensifying its strategic focus on the local market. This includes strengthening its organizational presence, streamlining operational efficiencies, and delivering superior customer experiences.
By reinforcing its local operations, GAC Philippines aims to foster closer engagement with Filipino customers and partners. This approach ensures tighter alignment between brand strategy, market execution, and customer satisfaction, supporting sustainable, long-term growth.
ONE GAC Brand Strategy: One Brand, One Channel, One Service
Guided by the ONE GAC philosophy, GAC International Philippines will unify its existing brands—GAC MOTOR, AION, and HYPTEC—under a single, cohesive GAC brand framework. This integration aims to:
- One Unified Brand: Presenting a clearer and more consistent brand identity under GAC;
- One Integrated Channel: Optimizing sales and service networks to enhance efficiency and market responsiveness.
- One Unified Service Standard: Delivering a more reliable, consistent, and customer-centric ownership and after-sales experience
Through this unified approach, GAC International Philippines will offer Filipino consumers a broader range of innovative vehicles and advanced technologies, while empowering local dealers and partners with clearer direction and expanded growth opportunities.
Next-Generation Vehicle Portfolio and Local Investment
Looking ahead, GAC International Philippines is actively preparing to introduce a new generation of vehicles tailored to the Philippine market, including the latest hybrid and electric models. Throughout 2026, the company plans to launch six to eight new models, progressively expanding its product lineup in response to market demand. These initiatives reaffirm GAC’s commitment to investing in the Philippines and strengthening its competitive edge.
Ensuring Service Continuity and Infrastructure Development
As part of its ongoing efforts, GAC International Philippines continues to invest in robust local infrastructure, including:
- Operational and process improvements to boost efficiency
- Support for dealer networks to ensure consistent sales and after-sales services
- Enhancement of parts supply through localized warehousing and logistics
All authorized dealerships remain fully operational, with warranty services, aftersales support, and parts availability continuing seamlessly to guarantee customer confidence and peace of mind.
Looking Forward
GAC International Philippines is committed to advancing under the ONE GAC strategy, integrating global expertise with localized execution. The goal is to deliver high-quality, future-ready mobility solutions that meet the evolving needs of Filipino consumers. Through these strategic initiatives, GAC Philippines aims to drive sustainable growth and innovation in the Philippine automotive landscape.